Chapter 5 M Q&A
Which of the following correctly defines the consumer market?
A.
Retailers who sell goods and services to consumers
B.
Individuals who spend more than $1,000 a year on purchases
C.
Any business that sells goods and services to other businesses
D.
Individuals and households that buy goods and services for personal consumption
E.
Manufacturers, retailers, and consumers - (correct answer)D
Which of the following is NOT among the major factors influencing consumer buying
behavior?
A.
Commercial
B.
Personal
C.
Psychological
D.
Social
E.
Cultural - (correct answer)A
,A simple model of consumer behavior suggests that marketing stimuli and other major
forces enter the consumer's "black box." This black box has two parts: ________ and
________.
A.
the buyer's characteristics and the buyer's decision process
B.
the buyer's actual buying power and the buyer's decision process
C.
the buyer's characteristics and the buyer's actual buying power
D.
the buyer's preferences and the buyer's actual buying power
E.
the buyer's preferences and the buyer's decision power - (correct answer)A
Occupation, age, and lifestyle are _________ factors that influence consumer buyer
behavior.
A.
social
B.
psychological
C.
personal
D.
social class
E.
cultural - (correct answer)C
Which of the following correctly defines the consumer market?
, A.
Manufacturers, retailers, and consumers
B.
Any business that sells goods and services to consumers
C.
Individuals who spend more than $1,000 a year on purchases
D.
Retailers who sell goods and services to consumers
E.
Individuals and households that buy goods and services for personal consumption -
(correct answer)E
_________ refers to the set of values, perceptions, wants, and behaviors learned by a
member of society from family and other important institutions.
A.
Personality
B.
Attitude
C.
Culture
D.
Learning
E.
Social class - (correct answer)C
Consumers go through a distinct process in making a purchase. Of the following, which
is the final step in that process?
A.
Which of the following correctly defines the consumer market?
A.
Retailers who sell goods and services to consumers
B.
Individuals who spend more than $1,000 a year on purchases
C.
Any business that sells goods and services to other businesses
D.
Individuals and households that buy goods and services for personal consumption
E.
Manufacturers, retailers, and consumers - (correct answer)D
Which of the following is NOT among the major factors influencing consumer buying
behavior?
A.
Commercial
B.
Personal
C.
Psychological
D.
Social
E.
Cultural - (correct answer)A
,A simple model of consumer behavior suggests that marketing stimuli and other major
forces enter the consumer's "black box." This black box has two parts: ________ and
________.
A.
the buyer's characteristics and the buyer's decision process
B.
the buyer's actual buying power and the buyer's decision process
C.
the buyer's characteristics and the buyer's actual buying power
D.
the buyer's preferences and the buyer's actual buying power
E.
the buyer's preferences and the buyer's decision power - (correct answer)A
Occupation, age, and lifestyle are _________ factors that influence consumer buyer
behavior.
A.
social
B.
psychological
C.
personal
D.
social class
E.
cultural - (correct answer)C
Which of the following correctly defines the consumer market?
, A.
Manufacturers, retailers, and consumers
B.
Any business that sells goods and services to consumers
C.
Individuals who spend more than $1,000 a year on purchases
D.
Retailers who sell goods and services to consumers
E.
Individuals and households that buy goods and services for personal consumption -
(correct answer)E
_________ refers to the set of values, perceptions, wants, and behaviors learned by a
member of society from family and other important institutions.
A.
Personality
B.
Attitude
C.
Culture
D.
Learning
E.
Social class - (correct answer)C
Consumers go through a distinct process in making a purchase. Of the following, which
is the final step in that process?
A.
