HUBSPOT SOCIAL MEDIA
CERTIFICATION EXAM
2024/2025 UPDATE (QUESTIONS
AND VERIFIED ANSWERS)
Which network has the longest life for a piece of content?
Pinterest
True or false? A buyer persona is as important as business objec<ves when
developing a social media strategy.
True
Why would you want a service to help you manage and discover influence?
To iden<fy individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think
about your business goals, then narrow down your choices based on that goal
criteria.
True
What do senior leaders care about when it comes to your social media plan?
Choose all that apply.
Compe<<ve advantage, customer sa<sfac<on, and return on investment
True or false? Simon sinek says that people want to buy what you have. They
don't care about what you believe.
False
True or false? In social media, a service level agreement (sla) refers to how
much <me passes between when a customer reaches out and when the
company responds.
,True
What is the biggest challenge that most social media prac<<oners have?
GeJng execu<ve buy-in for social ideas
Which of the below is not one of the five types of social media models?
True or false? You should revisit your kpis every 18 months.
False
When it comes to social listening, how do you know which social networks to
start with?
How can social media monitoring inform your sales and product teams?
Customer feedback, whether posi<ve or nega<ve, can help sales people and
product teams beRer solve for the customers needs
Why do you need to develop a business case for a new social monitoring
technology?
To clearly outline the expected value gained from a soSware investment and
set the expecta<on with your manager of how you'll realize the value
What should you do if your compe<tor has a big public blunder?
Maintain a healthy approach and have empathy for the company's missteps.
Reply thoughWully and empathe<cally to posts where appropriate
True or false? Content is only used during the aRract and delight stages of the
inbound methodology.
False
Fill in the blank: instagram stories are a great way to _____________.
Drive traffic and engagement
Why are hashtags helpful?
To aid search, track campaigns, and to influence the crea<on of user-generated
content
When developing your brand's tone, _______ is key.
,Context
True or false? Jumping onto an unrelated hashtag to promote your material is
spammy.
True
True or false? The longer your social posts, the more likely that content will be
seen and re-shared.
False
Visual images are usually things like ________. Choose all that apply.
Photos
infographics
animated gifs
illustra<ons
Which of the following is not an example of ac<ve language you should use on
a call-to-ac<on?
"more here"
True or false? Cura<ng content means publishing someone else's content as if it
were your own.
False
"real-<me marke<ng" refers to:
Developing content on the fly for local, na<onal, or global events happening
online or offline
Let's say you conduct a content audit on your compe<tors and see that they're
having success with live video, but you haven't really tried live video yet. What
might you do?
Test out live video on different channels, and see how your audience responds
, True or false? Humanizing your brand gives you a compe<<ve edge because
people like making connec<ons, and they like to invest their <me and money in
people they can relate to.
True
Voice refers to:
The dis<nct and steady personality or style of your brand
True or false? 12% of people generate 70% of the impact online.
False
True or false? Commissions for celebrity influencers are generally 5% of the
sale.
False
Which type of influencer might be primarily behind the scenes in your
marke<ng campaign?
Content creators
What is not a way that a brand can see financial gain from doing social
customer service?
Using a social media agency to deliver content to customers
True or false? A channel takeover, such as leJng an influencer run your
instagram or twiRer handle for a day, is a good idea for brands.
True
What is a social media service level agreement (sla)?
The agreement a company makes to commit to answering social media
responses in specific about of <me
Why should you trust the influencer and give them crea<ve license?
They understand their audience and what they want
True or false? When you use language in your social responses that is too
casual, you lose the respect of your audience.
CERTIFICATION EXAM
2024/2025 UPDATE (QUESTIONS
AND VERIFIED ANSWERS)
Which network has the longest life for a piece of content?
True or false? A buyer persona is as important as business objec<ves when
developing a social media strategy.
True
Why would you want a service to help you manage and discover influence?
To iden<fy individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think
about your business goals, then narrow down your choices based on that goal
criteria.
True
What do senior leaders care about when it comes to your social media plan?
Choose all that apply.
Compe<<ve advantage, customer sa<sfac<on, and return on investment
True or false? Simon sinek says that people want to buy what you have. They
don't care about what you believe.
False
True or false? In social media, a service level agreement (sla) refers to how
much <me passes between when a customer reaches out and when the
company responds.
,True
What is the biggest challenge that most social media prac<<oners have?
GeJng execu<ve buy-in for social ideas
Which of the below is not one of the five types of social media models?
True or false? You should revisit your kpis every 18 months.
False
When it comes to social listening, how do you know which social networks to
start with?
How can social media monitoring inform your sales and product teams?
Customer feedback, whether posi<ve or nega<ve, can help sales people and
product teams beRer solve for the customers needs
Why do you need to develop a business case for a new social monitoring
technology?
To clearly outline the expected value gained from a soSware investment and
set the expecta<on with your manager of how you'll realize the value
What should you do if your compe<tor has a big public blunder?
Maintain a healthy approach and have empathy for the company's missteps.
Reply thoughWully and empathe<cally to posts where appropriate
True or false? Content is only used during the aRract and delight stages of the
inbound methodology.
False
Fill in the blank: instagram stories are a great way to _____________.
Drive traffic and engagement
Why are hashtags helpful?
To aid search, track campaigns, and to influence the crea<on of user-generated
content
When developing your brand's tone, _______ is key.
,Context
True or false? Jumping onto an unrelated hashtag to promote your material is
spammy.
True
True or false? The longer your social posts, the more likely that content will be
seen and re-shared.
False
Visual images are usually things like ________. Choose all that apply.
Photos
infographics
animated gifs
illustra<ons
Which of the following is not an example of ac<ve language you should use on
a call-to-ac<on?
"more here"
True or false? Cura<ng content means publishing someone else's content as if it
were your own.
False
"real-<me marke<ng" refers to:
Developing content on the fly for local, na<onal, or global events happening
online or offline
Let's say you conduct a content audit on your compe<tors and see that they're
having success with live video, but you haven't really tried live video yet. What
might you do?
Test out live video on different channels, and see how your audience responds
, True or false? Humanizing your brand gives you a compe<<ve edge because
people like making connec<ons, and they like to invest their <me and money in
people they can relate to.
True
Voice refers to:
The dis<nct and steady personality or style of your brand
True or false? 12% of people generate 70% of the impact online.
False
True or false? Commissions for celebrity influencers are generally 5% of the
sale.
False
Which type of influencer might be primarily behind the scenes in your
marke<ng campaign?
Content creators
What is not a way that a brand can see financial gain from doing social
customer service?
Using a social media agency to deliver content to customers
True or false? A channel takeover, such as leJng an influencer run your
instagram or twiRer handle for a day, is a good idea for brands.
True
What is a social media service level agreement (sla)?
The agreement a company makes to commit to answering social media
responses in specific about of <me
Why should you trust the influencer and give them crea<ve license?
They understand their audience and what they want
True or false? When you use language in your social responses that is too
casual, you lose the respect of your audience.
