Hootsuite Platform Certification Exam Questions And 100%
Correct Answers
Which of the following is NOT a feature of Hootsuite? Answer The ability to fully
automate your social media marketing efforts. This means that the system would run in
autopilot.
What is the difference between a stream and a tab? Answer Streams display the content
from your social media networks and tabs are where several streams are located.
On the dashboard, where would you primarily see and engage with your audience, and
the content on social media published by other people? Answer Tabs and streams
You are setting up a search stream in your Hootsuite dashboard to find mentions of the
phrase vacation holiday getaway. Which of the following do you use to ensure that the
exact phrase gets searched for versus individual words in the phrase? Answer
Quotation marks around the phrase
What is the greatest benefit of engaging your audience using Hootsuite, versus natively
from respective social networks? - Answer Hootsuite allows you to monitor and engage
with all your social networks in one location, reducing the potential to miss an important
engagement opportunity.
Which of the following features would you use to compose and schedule a message with
2 images to Twitter and Facebook? - Answer Composer
What does the social profile picker do in Hootsuite Composer? -Answer To select to
which social profiles you would like to publish your message to
Within the Hootsuite Composer, you have the ability to shorten URLs into what's called
an 'owly' link. Which of the following are reasons you'd want to use this feature? (pick
, two) - Answer Owly links are trackable which means you can track how many people
clicked it & Owly links use less characters than regular URLS
What is the added value of connecting an Instagram business account into Hootsuite,
compared to an Instagram personal account? - Answer You can publish posts directly
from the Hootsuite Dashboard, without your mobile device
Assume that you have 15 different LinkedIn posts that you wish to post for two weeks.
How are you going to schedule all these posts using Hootsuite? - Answer Using the
calendar scheduling function in the Planner
You want to drive traffic to a new landing page for a campaign, and you would like a web
address that's short, easy to remember, trackable, and reflective of your brand.
Hootsuite supports you with: - Vanity URLs
With all of the conversations happening on Twitter, the speed at which they move can
make it easy to miss an opportunity to engage with an important influencer or prospect.
_____________ are a great way to group together similar people and topics in Twitter so
you can focus on activity within a group without distractions. - Answer Twitter lists
Suppose you want to put paid advertising dollars behind any post you've published that
includes the word "excellent", has an image on it and received over 500 Likes. Which
feature in Hootsuite's Promote tool would you use to do so? - Automation triggers
For saving messages as drafts - note that your draft will not go live unless _______.
Answer You have scheduled it or clicked Publish
Which of the following is a reason that you'd want to add a moderate stream for YouTube
in your Hootsuite dashboard? Answer To vet incoming comments on your channel or
specific videos by approving or deleting them
When using Hootsuite's Bulk Composer, all messages must be scheduled at least
_______ ahead of when you plan to import the CSV file into Hootsuite. - 10 minutes
Correct Answers
Which of the following is NOT a feature of Hootsuite? Answer The ability to fully
automate your social media marketing efforts. This means that the system would run in
autopilot.
What is the difference between a stream and a tab? Answer Streams display the content
from your social media networks and tabs are where several streams are located.
On the dashboard, where would you primarily see and engage with your audience, and
the content on social media published by other people? Answer Tabs and streams
You are setting up a search stream in your Hootsuite dashboard to find mentions of the
phrase vacation holiday getaway. Which of the following do you use to ensure that the
exact phrase gets searched for versus individual words in the phrase? Answer
Quotation marks around the phrase
What is the greatest benefit of engaging your audience using Hootsuite, versus natively
from respective social networks? - Answer Hootsuite allows you to monitor and engage
with all your social networks in one location, reducing the potential to miss an important
engagement opportunity.
Which of the following features would you use to compose and schedule a message with
2 images to Twitter and Facebook? - Answer Composer
What does the social profile picker do in Hootsuite Composer? -Answer To select to
which social profiles you would like to publish your message to
Within the Hootsuite Composer, you have the ability to shorten URLs into what's called
an 'owly' link. Which of the following are reasons you'd want to use this feature? (pick
, two) - Answer Owly links are trackable which means you can track how many people
clicked it & Owly links use less characters than regular URLS
What is the added value of connecting an Instagram business account into Hootsuite,
compared to an Instagram personal account? - Answer You can publish posts directly
from the Hootsuite Dashboard, without your mobile device
Assume that you have 15 different LinkedIn posts that you wish to post for two weeks.
How are you going to schedule all these posts using Hootsuite? - Answer Using the
calendar scheduling function in the Planner
You want to drive traffic to a new landing page for a campaign, and you would like a web
address that's short, easy to remember, trackable, and reflective of your brand.
Hootsuite supports you with: - Vanity URLs
With all of the conversations happening on Twitter, the speed at which they move can
make it easy to miss an opportunity to engage with an important influencer or prospect.
_____________ are a great way to group together similar people and topics in Twitter so
you can focus on activity within a group without distractions. - Answer Twitter lists
Suppose you want to put paid advertising dollars behind any post you've published that
includes the word "excellent", has an image on it and received over 500 Likes. Which
feature in Hootsuite's Promote tool would you use to do so? - Automation triggers
For saving messages as drafts - note that your draft will not go live unless _______.
Answer You have scheduled it or clicked Publish
Which of the following is a reason that you'd want to add a moderate stream for YouTube
in your Hootsuite dashboard? Answer To vet incoming comments on your channel or
specific videos by approving or deleting them
When using Hootsuite's Bulk Composer, all messages must be scheduled at least
_______ ahead of when you plan to import the CSV file into Hootsuite. - 10 minutes
