Google Analytics Final Exam Questions
With Complete Solutions.
New vs Returning report. - Answer What report shows the percent of site traffic that visited previously?
3 - Answer If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter
sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
Google - Answer What is not considered a "source" in Google Analytics by default?
Equal credit along the conversion touch points - Answer In Multi-Channel Funnel Reports, how are
default conversions credited?
Restore - Answer What is not a filter setting for data in views?
Attribution Modeling - Answer What is the set of rules that determines how sales and conversions get
credited based on touch-points in the conversion path?
Comparison - Answer What data table display compares report metrics to the website average?
Every time a user loads a webpage with embedded tracking code - Answer When does the Analytics
tracking code send a pageview hit to Google Analytics?
When a user is inactive for more than 30 mins - Answer When does a default Analytics session expire?
User ID - Answer To recognize users across different devices, what feature must be enabled?
Event Tracking - Answer What feature would be used to collect how many times users downloaded a
product catalog?
, Personally Identifiable Information - Answer What data does Google Analytics prohibit collecting?
HIT - Answer What scope applies to Custom Metrics?
Active User Reports - Answer What report shows users who initiated sessions over 1-day, 7-day, 14-day,
and 30-day periods?
Allow customers to quickly reorder an item they have previously purchased - Answer What is not a
benefit of Google Analytics Remarketing?
User - Answer What scope would be set for a Custom Dimension that reports membership status for a
customer rewards program?
False - Answer In views that don't have data import enabled, Custom Dimensions values may be
viewed for dates before the Custom Dimension was created.
False - Answer Sharing a Custom Report will share the report configuration and data included in the
report.
Analytics will not be able to associate user behavior with past data collected.
Analytics will set up a new unique ID the next time a browser loads a tracked page.
Analytic will set a new browser cookie the next time a browser loads a tracked page. - Answer If a web
page visitor clears the Analytics cookie from their browser, what will occur?
All Pages Report - Answer What report shows which web pages get the most traffic and highest
engagement?
Users who have visited a physical store - Answer What Remarketing audiences cannot be defined by
default?
Permanently alter data - Answer Segments will not allow you to do what?
With Complete Solutions.
New vs Returning report. - Answer What report shows the percent of site traffic that visited previously?
3 - Answer If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter
sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
Google - Answer What is not considered a "source" in Google Analytics by default?
Equal credit along the conversion touch points - Answer In Multi-Channel Funnel Reports, how are
default conversions credited?
Restore - Answer What is not a filter setting for data in views?
Attribution Modeling - Answer What is the set of rules that determines how sales and conversions get
credited based on touch-points in the conversion path?
Comparison - Answer What data table display compares report metrics to the website average?
Every time a user loads a webpage with embedded tracking code - Answer When does the Analytics
tracking code send a pageview hit to Google Analytics?
When a user is inactive for more than 30 mins - Answer When does a default Analytics session expire?
User ID - Answer To recognize users across different devices, what feature must be enabled?
Event Tracking - Answer What feature would be used to collect how many times users downloaded a
product catalog?
, Personally Identifiable Information - Answer What data does Google Analytics prohibit collecting?
HIT - Answer What scope applies to Custom Metrics?
Active User Reports - Answer What report shows users who initiated sessions over 1-day, 7-day, 14-day,
and 30-day periods?
Allow customers to quickly reorder an item they have previously purchased - Answer What is not a
benefit of Google Analytics Remarketing?
User - Answer What scope would be set for a Custom Dimension that reports membership status for a
customer rewards program?
False - Answer In views that don't have data import enabled, Custom Dimensions values may be
viewed for dates before the Custom Dimension was created.
False - Answer Sharing a Custom Report will share the report configuration and data included in the
report.
Analytics will not be able to associate user behavior with past data collected.
Analytics will set up a new unique ID the next time a browser loads a tracked page.
Analytic will set a new browser cookie the next time a browser loads a tracked page. - Answer If a web
page visitor clears the Analytics cookie from their browser, what will occur?
All Pages Report - Answer What report shows which web pages get the most traffic and highest
engagement?
Users who have visited a physical store - Answer What Remarketing audiences cannot be defined by
default?
Permanently alter data - Answer Segments will not allow you to do what?
