FSU PUR 3000 Exam 4 With
Complete Solution
Examples of Mass Media (4) - ANSWER Newspaper
Television
Radio
Internet
News Release - ANSWER A written statement about a matter of public
interest given to the media
- Easily accessible
5 Questions to ask when writing a news release - ANSWER 1) What is the
key message?
2) Who are you trying to reach?
3) What are the potential rewards, benefits?
4) What objective does the release serve?
5) Is a news release the best format?
Elements of a Multimedia News Release - ANSWER Photos/Graphics
,Videos
Audio Elements
Infographic - ANSWER a visual image such as a chart or diagram used to
represent information or data
- shareable
- Sometimes can be interactive or animated
Media Kit - ANSWER Used to combine elements(news release, photos,
videos, etc.) about an event, an issue, or a new product
- Prolvides media w/ diverse readily available information
- Enhance credit and transparency
Media Advisory/Alert - ANSWER Memo that briefly notifies the media of an
upcoming event
ex.) "Prepare for a hurricane"
Fact Sheet - ANSWER Summary sheet that supplies general facts about
events, products, and a company
Media "Pitch" - ANSWER An effort to get the media (journalists) to actually
, cover your story
- Email
- Phone call (most effective)
- Survey
What to do pre-media pitch - ANSWER Research the journalist/outlet in
order to see who would be the best person for the event to be covered by
- Relationship building rather than just calling an outlet to pitch stories
True or False: Calling an outlet to pitch stories is the best option for media
pitches - ANSWER FALSE! It's better to actually build relationships with
them
Email Pitch - ANSWER 3 basic questions: - ANSWER Why now?
News hook?
Why is this worth reading now?
3 Ways of Distributing Media Materials - ANSWER Email
Electronic Wire Service ($)
Online newsrooms
Complete Solution
Examples of Mass Media (4) - ANSWER Newspaper
Television
Radio
Internet
News Release - ANSWER A written statement about a matter of public
interest given to the media
- Easily accessible
5 Questions to ask when writing a news release - ANSWER 1) What is the
key message?
2) Who are you trying to reach?
3) What are the potential rewards, benefits?
4) What objective does the release serve?
5) Is a news release the best format?
Elements of a Multimedia News Release - ANSWER Photos/Graphics
,Videos
Audio Elements
Infographic - ANSWER a visual image such as a chart or diagram used to
represent information or data
- shareable
- Sometimes can be interactive or animated
Media Kit - ANSWER Used to combine elements(news release, photos,
videos, etc.) about an event, an issue, or a new product
- Prolvides media w/ diverse readily available information
- Enhance credit and transparency
Media Advisory/Alert - ANSWER Memo that briefly notifies the media of an
upcoming event
ex.) "Prepare for a hurricane"
Fact Sheet - ANSWER Summary sheet that supplies general facts about
events, products, and a company
Media "Pitch" - ANSWER An effort to get the media (journalists) to actually
, cover your story
- Phone call (most effective)
- Survey
What to do pre-media pitch - ANSWER Research the journalist/outlet in
order to see who would be the best person for the event to be covered by
- Relationship building rather than just calling an outlet to pitch stories
True or False: Calling an outlet to pitch stories is the best option for media
pitches - ANSWER FALSE! It's better to actually build relationships with
them
Email Pitch - ANSWER 3 basic questions: - ANSWER Why now?
News hook?
Why is this worth reading now?
3 Ways of Distributing Media Materials - ANSWER Email
Electronic Wire Service ($)
Online newsrooms
