PUR3000 Midterm - Mod 1-7 Test
With Solution
Which of the following is NOT a public relations specialization: -
ANSWER market auditing
Stakeholders in public relations are most commonly known as -
ANSWER Publics
Most public relations practitioners are found to be working in -
ANSWER Corporations
The job for a public relations junior-level technician involves
applying the abilities to: - ANSWER Distribute information,
persuade, compile data
Based on the lectures and textbook, arguably the most critical
difference between public relations and marketing, advertising or
journalism is that: - ANSWER public relations is usually more
holistic and broader in scope, concerned with the policies and
performance of the entire organization
RACE, an acronym describing the process of public relations
articulated by John Marston in his book The Nature of Public
Relations, stands for: - ANSWER research, action, communication,
,evaluation
A definition formulated by the PRSA is that public relations is -
ANSWER a strategic communication process.between an
organization and their publics
Which pioneer public relations practitioner is considered by many
to be "the father of public relations research? - ANSWER Rex
Harlow
Which of Grunig's four models of public relations provides
symmetrical effects and is based on feedback? - ANSWER
Two-way symmetric
Which of the following was known to have the first in-house PR
department? - ANSWER Westinghouse
One of Ivy Lee's more famous clients was the Rockefeller family. -
ANSWER True
The first presidential press secretary dates back to the
administration of _______________ in the 1820s. - ANSWER Andrew
Jackson
Who is known to be the father of modern public relations? -
ANSWER Edward Bernays
Grunig and Hunt's Four Models of Public Relations include: -
ANSWER press agentry/publicity, public information, two-way
,asymmetric, two-way symmetric
Special/corporate interest groups are most likely to fund -
ANSWER Front groups
Most of professional membership groups believe that establishing
the purpose of codes of ethics is for - ANSWER Education and
information
codes of good practice regarding video releases? - ANSWER Video
news releases(VNR)
- Information accurate and reliable, avoid misleading or
intentionally false information
- Must be identified as a VNR
- Sponsor clearly identified on the tape, with phone number for
contact
News media code - ANSWER - Aim for trust based on highly
ethical and professional conduct
- Gifts of all types can compromise independence of information,
including paying for travel expenses
- Avoid conflict of interest
- Transparency is important
, Front groups code - ANSWER FrontGroups are used
-Front groups : seek to influence the public policy process by
disguising or obscuring the true identity of their members or by
implying representation of a much more broadly based group
than exists.
Examples: The Global Climate Coalition- created in 1989, is a front
group for various oil, gas, automobile and chemical companies in
order to cast doubts on the legitimacy of environmental
problems.
internet pr -code ANSWER- Truth and accuracy
- Identify affiliations when using chatroom posts
- Open lines to allow for interaction with experts
- Identify any background info on expert(s)
The largest national public relations organization is the: -
ANSWER Public Relations Society of America (PRSA)
To receive the "APR" designation as being accredited by PRSA, a
person must - ANSWER Pass a written examination
With Solution
Which of the following is NOT a public relations specialization: -
ANSWER market auditing
Stakeholders in public relations are most commonly known as -
ANSWER Publics
Most public relations practitioners are found to be working in -
ANSWER Corporations
The job for a public relations junior-level technician involves
applying the abilities to: - ANSWER Distribute information,
persuade, compile data
Based on the lectures and textbook, arguably the most critical
difference between public relations and marketing, advertising or
journalism is that: - ANSWER public relations is usually more
holistic and broader in scope, concerned with the policies and
performance of the entire organization
RACE, an acronym describing the process of public relations
articulated by John Marston in his book The Nature of Public
Relations, stands for: - ANSWER research, action, communication,
,evaluation
A definition formulated by the PRSA is that public relations is -
ANSWER a strategic communication process.between an
organization and their publics
Which pioneer public relations practitioner is considered by many
to be "the father of public relations research? - ANSWER Rex
Harlow
Which of Grunig's four models of public relations provides
symmetrical effects and is based on feedback? - ANSWER
Two-way symmetric
Which of the following was known to have the first in-house PR
department? - ANSWER Westinghouse
One of Ivy Lee's more famous clients was the Rockefeller family. -
ANSWER True
The first presidential press secretary dates back to the
administration of _______________ in the 1820s. - ANSWER Andrew
Jackson
Who is known to be the father of modern public relations? -
ANSWER Edward Bernays
Grunig and Hunt's Four Models of Public Relations include: -
ANSWER press agentry/publicity, public information, two-way
,asymmetric, two-way symmetric
Special/corporate interest groups are most likely to fund -
ANSWER Front groups
Most of professional membership groups believe that establishing
the purpose of codes of ethics is for - ANSWER Education and
information
codes of good practice regarding video releases? - ANSWER Video
news releases(VNR)
- Information accurate and reliable, avoid misleading or
intentionally false information
- Must be identified as a VNR
- Sponsor clearly identified on the tape, with phone number for
contact
News media code - ANSWER - Aim for trust based on highly
ethical and professional conduct
- Gifts of all types can compromise independence of information,
including paying for travel expenses
- Avoid conflict of interest
- Transparency is important
, Front groups code - ANSWER FrontGroups are used
-Front groups : seek to influence the public policy process by
disguising or obscuring the true identity of their members or by
implying representation of a much more broadly based group
than exists.
Examples: The Global Climate Coalition- created in 1989, is a front
group for various oil, gas, automobile and chemical companies in
order to cast doubts on the legitimacy of environmental
problems.
internet pr -code ANSWER- Truth and accuracy
- Identify affiliations when using chatroom posts
- Open lines to allow for interaction with experts
- Identify any background info on expert(s)
The largest national public relations organization is the: -
ANSWER Public Relations Society of America (PRSA)
To receive the "APR" designation as being accredited by PRSA, a
person must - ANSWER Pass a written examination
