PUR3000 EXAM 3 Guide With
Complete Solution
Associated press (ap) style - ANSWER the go-to English style and
usage guide for journalism and news writing, such as magazines
and newspapers. AP style dictates basic rules for grammar and
punctuation, as well as specific styles for numbers, spelling,
capitalization, abbreviations, acronyms, and much more
blog - ANSWER online post (or web log) with reflections,
comments and often links provided by the writer
clickbait - ANSWER promotional and sensational internet content
designed primarily to entice users to visit another website
Dateline - ANSWER text at beginning of news story that describes
when and where a story occurred
feature story - ANSWER a story that explores some angle of an
event, a person's life, an organization or a place
Golden Rule - ANSWER ethic of reciprocity — treat others as you
would like to be treated yourself
human interest - ANSWER a personal or emotional storytelling
angle that focuses on the human condition
,impression management - ANSWER process in which people
influence perceptions of themselves or their organizations by
regulating and controlling information in social interactions
inverted pyramid - ANSWER a style of news writing in which the
most important information is presented at the broad top of a
story and narrower supporting details are written below
media kits - ANSWER packages of information assembled by
public relations people for news media. Common contents include
news releases, fact sheets, backgrounders, position papers,
photos, graphics and so on
reputation management - ANSWER acting and communicating
often in writing to influence an organization's reputation as part
of a process that includes planning, analyzing feedback and
evaluating
Search Engine Optimization (SEO) - ANSWER The process of
improving a page's organic search results
backgrounder - ANSWER writing tactic used to give depth and
context as background information for news stories (background
info report)
news release - ANSWER a statement of news produced and
distributed on behalf of an organization to make information
public (PR professionals create a press release to go to a
, journalist)
Media Alert - ANSWER Written document to alert the media
about an event (i.e. invitation)
fact sheet - ANSWER short (often one-page) document that
presents factual information in concise format
position statement - ANSWER Stance on a social issue, explain
why
PSA - ANSWER public service announcement
RNR - ANSWER Radio news release
VNR - ANSWER video news release
memo - ANSWER Internal business document to inform
employees of a company policy or event.
thought leadership - ANSWER refers to any situation whereby one
individual convinces another to consider a new idea, product, or
way of looking at things
annual report - ANSWER a yearly statement of the financial
condition, progress, and expectations of an organization
Parts of a news release - ANSWER letterhead, headline, dateline,
lead, body (includes a quote), boilerplate (summary), contacts
multimedia news release - ANSWER comprehensive resource for
Complete Solution
Associated press (ap) style - ANSWER the go-to English style and
usage guide for journalism and news writing, such as magazines
and newspapers. AP style dictates basic rules for grammar and
punctuation, as well as specific styles for numbers, spelling,
capitalization, abbreviations, acronyms, and much more
blog - ANSWER online post (or web log) with reflections,
comments and often links provided by the writer
clickbait - ANSWER promotional and sensational internet content
designed primarily to entice users to visit another website
Dateline - ANSWER text at beginning of news story that describes
when and where a story occurred
feature story - ANSWER a story that explores some angle of an
event, a person's life, an organization or a place
Golden Rule - ANSWER ethic of reciprocity — treat others as you
would like to be treated yourself
human interest - ANSWER a personal or emotional storytelling
angle that focuses on the human condition
,impression management - ANSWER process in which people
influence perceptions of themselves or their organizations by
regulating and controlling information in social interactions
inverted pyramid - ANSWER a style of news writing in which the
most important information is presented at the broad top of a
story and narrower supporting details are written below
media kits - ANSWER packages of information assembled by
public relations people for news media. Common contents include
news releases, fact sheets, backgrounders, position papers,
photos, graphics and so on
reputation management - ANSWER acting and communicating
often in writing to influence an organization's reputation as part
of a process that includes planning, analyzing feedback and
evaluating
Search Engine Optimization (SEO) - ANSWER The process of
improving a page's organic search results
backgrounder - ANSWER writing tactic used to give depth and
context as background information for news stories (background
info report)
news release - ANSWER a statement of news produced and
distributed on behalf of an organization to make information
public (PR professionals create a press release to go to a
, journalist)
Media Alert - ANSWER Written document to alert the media
about an event (i.e. invitation)
fact sheet - ANSWER short (often one-page) document that
presents factual information in concise format
position statement - ANSWER Stance on a social issue, explain
why
PSA - ANSWER public service announcement
RNR - ANSWER Radio news release
VNR - ANSWER video news release
memo - ANSWER Internal business document to inform
employees of a company policy or event.
thought leadership - ANSWER refers to any situation whereby one
individual convinces another to consider a new idea, product, or
way of looking at things
annual report - ANSWER a yearly statement of the financial
condition, progress, and expectations of an organization
Parts of a news release - ANSWER letterhead, headline, dateline,
lead, body (includes a quote), boilerplate (summary), contacts
multimedia news release - ANSWER comprehensive resource for
