Business Development Representative Also known as a Sales Development
Representative (SDR). This representative is a sales specialist focused on finding new prospects,
establishing foundational relationships, and updating the sales pipeline with new leads
Business to Business (B2B) Selling business to business
Business to Consumer (B2C) Selling business to consumer
Business Unit A group of people representing a specific department or product within a
company, such as accounting or manufacturing
Buyer Persona a semi-fictional generalized representation of your customers that accounts
for the demographics, goals, motivators, and challenges they are facing
Buying Signal verbal or nonverbal cues that show a customer is ready to make a purchase,
such as signing up for a free trial or asking about contract specifics
, Course Careers Questions And Answers
C-Level/C-Suite highest level executives; C stands for Chief - like Chief Executive
Officer (CEO)
Champion a prospect within a company that wants to purchase your products on behalf of
another company
Channel Partner a person or company that offers services or products on behalf of another
company
Channel Sales focusing on different sales channels, such as in-house sales team, retailers,
referrals, dealers, etc.
Churn the percentage of clients that leave or stop using a product or service within a
certain time period
Closing Ratio the number of deals closed compared to the number of engaged prospects
Clients closed opportunities, paying clients, people account managers should be taking
care of