TO: The Walt Disney Company, Disney+
FROM: <Name>, Marketing Consultant
DATE: <Date>
SUBJECT: Disney+ Value Proposition Memorandum
Disney+ brings that magical Disney entertainment into the comfort of your home or anywhere.
Disney+ is a top streaming service, which includes thousands of Disney movies, and series. It
also includes content from Marvel, National Geographic, Pixar, Star Wars, and originals from all
those that can only be seen here (Disney+, 2024d).
The basic plan allows you to stream on four devices at the same time and have up to ten devices
connected with advertisements (Disney+, 2024b). The basic plan has over 300 titles in 4K UHD
to stream using smart TVs, computers, game systems, or mobile devices (Disney+, 2024c).
The premium plan has no advertisements and access to unlimited downloads. You can even add
Hulu and ESPN for more enjoyable entertainment options (Disney+, 2024b).
Every plan allows up to seven individual profiles, with optional parental controls (Disney+,
2024a). You can also virtually host a movie night so that family and friends can watch together
from anywhere.
FROM: <Name>, Marketing Consultant
DATE: <Date>
SUBJECT: Disney+ Value Proposition Memorandum
Disney+ brings that magical Disney entertainment into the comfort of your home or anywhere.
Disney+ is a top streaming service, which includes thousands of Disney movies, and series. It
also includes content from Marvel, National Geographic, Pixar, Star Wars, and originals from all
those that can only be seen here (Disney+, 2024d).
The basic plan allows you to stream on four devices at the same time and have up to ten devices
connected with advertisements (Disney+, 2024b). The basic plan has over 300 titles in 4K UHD
to stream using smart TVs, computers, game systems, or mobile devices (Disney+, 2024c).
The premium plan has no advertisements and access to unlimited downloads. You can even add
Hulu and ESPN for more enjoyable entertainment options (Disney+, 2024b).
Every plan allows up to seven individual profiles, with optional parental controls (Disney+,
2024a). You can also virtually host a movie night so that family and friends can watch together
from anywhere.
