PGA 3.0 - Level 1 Facility Management
Who should provide direction for creating the business plan at a golf operation? - Answer-golf
operation stakeholders
What are the five phases (in order from first to fifth) of the PGA Business Planning Model? - Answer-
Define the business; assess the current state of the business; develop goals, objectives, and strategies;
develop financial forecasts and budgets; monitor performance
What is the usual business destination for long-range planning? - Answer-3-5 years
What is the most significant benefit of strategic business planning? - Answer-Provides long-term vision
and destination
You are in the process of completing a business plan for the golf shop. Initial forecasts of sales,
expenses, and profit have been made. Past data has been analyzed and important inside and outside
factors have been identified. What is the next step to be taken towards completing the plan? - Answer-
Make assumptions about how inside and outside factors will affect the business
A golf professional is purchasing a golf course. The business plan he presented to his banker included his
history of successfully operating similar facilities, budget projections for the first five years under his
management, and objectives and strategies for reaching his goals. The banker rejected his loan
application because of missing information. What important element is missing from the business plan?
- Answer-Proposed mission statement
,What time frame would be the least effective for monitoring the progress and performance of a
business plan? - Answer-Annually
The process for developing a business plan stars before you establish the goals you would like to achieve
for the shop's coming year. - Answer-True
A well thought out business plan will typically focus on achieving financial goals. - Answer-False
Staff should be involved in effective business planning to create a sense of ownership. - Answer-True
Assessing the current state of the business is the most significant advantage of strategic business
planning. - Answer-False
According to the Business Planning Model, a business plan should build on and refine the operational
plan. - Answer-False
Proactive planning is one of the anticipated outcomes of strategic business planning? - Answer-True
Clarification of job responsibilities is one of the added values provided by the strategic planning process?
- Answer-False
Business goals are typically developed in the Defining the Business phase of the business planning
process. - Answer-False
Typically, a written set of core values is developed in the Defining the Business phase of the business
planning process. - Answer-True
Helping establish a starting point for goals, objectives, and related strategies is an appropriate use of the
SWOT analysis. - Answer-True
, Financial forecasts should be based on historical data derived from a linear trend analysis. - Answer-
False
Which statement below is a statement to avoid when developing an effective mission statement? -
Answer-A restatement of the facility description
Revising a mission statement for a facility is an indication of what? - Answer-A sign that the business
changed in response to internal factors and external market conditions
Marketing is a subset of promotion. - Answer-True
Which of the following is not one of the five "P's" of marketing? - Answer-publicity
Which type of Moment of Truth is building a brand at a facility? - Answer-interactive and non-
interactive
What is an example of indirect competition to an 18-hole daily fee facility? - Answer-Jet-ski rental
selling yourself, selling the facility, and selling the game of golf are the three principal layers of what
type of marketing? - Answer-internal focus
Which type of marketing strategy includes letters to the editor, television appearances, speaking
engagements, and special needs programs? - Answer-public relations/publicity
Knowledge of competition is an important starting point for putting together a marketing plan. -
Answer-True
Who should provide direction for creating the business plan at a golf operation? - Answer-golf
operation stakeholders
What are the five phases (in order from first to fifth) of the PGA Business Planning Model? - Answer-
Define the business; assess the current state of the business; develop goals, objectives, and strategies;
develop financial forecasts and budgets; monitor performance
What is the usual business destination for long-range planning? - Answer-3-5 years
What is the most significant benefit of strategic business planning? - Answer-Provides long-term vision
and destination
You are in the process of completing a business plan for the golf shop. Initial forecasts of sales,
expenses, and profit have been made. Past data has been analyzed and important inside and outside
factors have been identified. What is the next step to be taken towards completing the plan? - Answer-
Make assumptions about how inside and outside factors will affect the business
A golf professional is purchasing a golf course. The business plan he presented to his banker included his
history of successfully operating similar facilities, budget projections for the first five years under his
management, and objectives and strategies for reaching his goals. The banker rejected his loan
application because of missing information. What important element is missing from the business plan?
- Answer-Proposed mission statement
,What time frame would be the least effective for monitoring the progress and performance of a
business plan? - Answer-Annually
The process for developing a business plan stars before you establish the goals you would like to achieve
for the shop's coming year. - Answer-True
A well thought out business plan will typically focus on achieving financial goals. - Answer-False
Staff should be involved in effective business planning to create a sense of ownership. - Answer-True
Assessing the current state of the business is the most significant advantage of strategic business
planning. - Answer-False
According to the Business Planning Model, a business plan should build on and refine the operational
plan. - Answer-False
Proactive planning is one of the anticipated outcomes of strategic business planning? - Answer-True
Clarification of job responsibilities is one of the added values provided by the strategic planning process?
- Answer-False
Business goals are typically developed in the Defining the Business phase of the business planning
process. - Answer-False
Typically, a written set of core values is developed in the Defining the Business phase of the business
planning process. - Answer-True
Helping establish a starting point for goals, objectives, and related strategies is an appropriate use of the
SWOT analysis. - Answer-True
, Financial forecasts should be based on historical data derived from a linear trend analysis. - Answer-
False
Which statement below is a statement to avoid when developing an effective mission statement? -
Answer-A restatement of the facility description
Revising a mission statement for a facility is an indication of what? - Answer-A sign that the business
changed in response to internal factors and external market conditions
Marketing is a subset of promotion. - Answer-True
Which of the following is not one of the five "P's" of marketing? - Answer-publicity
Which type of Moment of Truth is building a brand at a facility? - Answer-interactive and non-
interactive
What is an example of indirect competition to an 18-hole daily fee facility? - Answer-Jet-ski rental
selling yourself, selling the facility, and selling the game of golf are the three principal layers of what
type of marketing? - Answer-internal focus
Which type of marketing strategy includes letters to the editor, television appearances, speaking
engagements, and special needs programs? - Answer-public relations/publicity
Knowledge of competition is an important starting point for putting together a marketing plan. -
Answer-True
