CMN 174 Exam Questions and Answers Latest Update Graded A+
Boyd and Ellison's definition of social network sites - Answers Web based services that allow individuals
to 1) construct a semipublic profile within a bounded system, 2) articulate a list of other users with
whom they share a connection, and 3) view and traverse their list of connections and those made by
others within the system
According to Boyd and Ellison, what makes social network sites unique - Answers What makes social
network sites unique is not that they allow individuals to meet strangers, but rather that they enable
users to articulate and make visible their social networks. This can result in connections between
individuals that would not otherwise be made, but that is often not the goal, and these meetings are
frequentlybetween ''latent ties'' (Haythornthwaite, 2005) who share some offline connection.On many
of the large SNSs, participants are not necessarily ``networking or looking to meet new people; instead,
they are primarily communicating with people who are already a part of their extended social network.
To emphasize this articulated social network as a critical organizing feature of these sites, we label them
`social network sites.
How does SNS differentiate themselves from each other structurally - Answers Structural variations
around visibility and access
What is NOT true about SNS according to Boyd and Ellison - Answers
Types of SNS based on content they provide - Answers -profile-centric sites
-media centric sites (YouTube)
Algorithm - Answers A step-by-step procedure for solving a problem, especially by a computer.
Performance space and exhibition space - Answers -performance space: online spaces where actors
behave with each other
-exhibition space: individuals submit artifacts to show to each other, info signifying individual is
delivered to audience on demand by a third party, reproducibility means submitter never fully knows
audience
Curator and actor - Answers curator: algorithms designed by site maintainers
actor: profile owner and content creator
Impression management - Answers tweak behavior and selectively give off details
The difference between immediate impression management and the context collapsing artifacts online -
Answers collapsed contexts: all different groups of friends coming together on one social media, so the
people not being posted for but who may see the artifacts define lowest common denominator for
whats acceptable
, Different types of audiences on Twitter according to Marwich and Boyd - Answers -imagined audience
Self censorship - Answers -refrain altogether from discussing certain topics
-useful technique in the face of an imagined audience that includes parents, employers, and significant
others
The importance of public attention - Answers
The determinants of the audiences' attention - Answers -media content providers (persistence,
relevance, intrinsic qualities)
-media user (activity, literacy , interest, emotion, influence)
-media measures (ratings, surveillance for ads, algorithm)
How traditional media and social media pursue spreadability - Answers -availability to audience
-portable
-easily reusable
-relevant
-part of steady stream
-overproduction
Emotions in the process of shopping on social media - Answers -joy is predominant emotion expressed
online post purchase
-feel imprisoned by way they have to buy things and navigate info
-want to feel in control, confidant, and triumphant
Privacy uncertainty - Answers -incomplete asymmetric info
-preferences
-
Fear of missing out and its correlated factors - Answers FOMO: leads to decreased good mood and
overall life satisfaction, linked to increased Facebook use and increased distraction in driving and class
Political learning on social media - Answers
The role of social media companies in influencing political campaigns and the motivations of both sides -
Answers -firms serve as quasi-digital consultants to campaigns, shaping digital strategy, content, and
execution
Boyd and Ellison's definition of social network sites - Answers Web based services that allow individuals
to 1) construct a semipublic profile within a bounded system, 2) articulate a list of other users with
whom they share a connection, and 3) view and traverse their list of connections and those made by
others within the system
According to Boyd and Ellison, what makes social network sites unique - Answers What makes social
network sites unique is not that they allow individuals to meet strangers, but rather that they enable
users to articulate and make visible their social networks. This can result in connections between
individuals that would not otherwise be made, but that is often not the goal, and these meetings are
frequentlybetween ''latent ties'' (Haythornthwaite, 2005) who share some offline connection.On many
of the large SNSs, participants are not necessarily ``networking or looking to meet new people; instead,
they are primarily communicating with people who are already a part of their extended social network.
To emphasize this articulated social network as a critical organizing feature of these sites, we label them
`social network sites.
How does SNS differentiate themselves from each other structurally - Answers Structural variations
around visibility and access
What is NOT true about SNS according to Boyd and Ellison - Answers
Types of SNS based on content they provide - Answers -profile-centric sites
-media centric sites (YouTube)
Algorithm - Answers A step-by-step procedure for solving a problem, especially by a computer.
Performance space and exhibition space - Answers -performance space: online spaces where actors
behave with each other
-exhibition space: individuals submit artifacts to show to each other, info signifying individual is
delivered to audience on demand by a third party, reproducibility means submitter never fully knows
audience
Curator and actor - Answers curator: algorithms designed by site maintainers
actor: profile owner and content creator
Impression management - Answers tweak behavior and selectively give off details
The difference between immediate impression management and the context collapsing artifacts online -
Answers collapsed contexts: all different groups of friends coming together on one social media, so the
people not being posted for but who may see the artifacts define lowest common denominator for
whats acceptable
, Different types of audiences on Twitter according to Marwich and Boyd - Answers -imagined audience
Self censorship - Answers -refrain altogether from discussing certain topics
-useful technique in the face of an imagined audience that includes parents, employers, and significant
others
The importance of public attention - Answers
The determinants of the audiences' attention - Answers -media content providers (persistence,
relevance, intrinsic qualities)
-media user (activity, literacy , interest, emotion, influence)
-media measures (ratings, surveillance for ads, algorithm)
How traditional media and social media pursue spreadability - Answers -availability to audience
-portable
-easily reusable
-relevant
-part of steady stream
-overproduction
Emotions in the process of shopping on social media - Answers -joy is predominant emotion expressed
online post purchase
-feel imprisoned by way they have to buy things and navigate info
-want to feel in control, confidant, and triumphant
Privacy uncertainty - Answers -incomplete asymmetric info
-preferences
-
Fear of missing out and its correlated factors - Answers FOMO: leads to decreased good mood and
overall life satisfaction, linked to increased Facebook use and increased distraction in driving and class
Political learning on social media - Answers
The role of social media companies in influencing political campaigns and the motivations of both sides -
Answers -firms serve as quasi-digital consultants to campaigns, shaping digital strategy, content, and
execution
