CMNS 333 Exam Questions and Answers Latest Update Graded A+
Which of the following terms is generally not accepted by a researcher who follows the scientific
method:
a) proposition
b) theory
c) operational definition
d) undisputed fact - Answers d) undisputed fact
"It is impossible to get an A on a college test—my brother said so" is an example of the:
a) Method of intuition
b) Method of authority
c) Method of tenacity
d) Scientific method - Answers b) Method of authority
When relationships among variables are invariant (always the same) under given conditions, researchers
may formulate a:
a) Theory
b) Proposition
c) Law
d) Constitutive definition - Answers c) Law
A bank card for an ATM is the same as a proposition is to a:
a) Constitution definition
b) Theory
c) Concept
d) Operational definition - Answers b) Theory
Which of the following statements regarding "two sectors of research" is correct?
a) Nongovernmental companies and their research consultants conduct private sector research
b) Academic research is generally more expensive to conduct than research in the private sector
,c) Scholars from colleges and universities conduct only academic sector research
d) Academic research and private sector research are independent of each other - Answers a)
Nongovernmental companies and their research consultants conduct private sector research
The early model of mass communication suggestion that a mass communicator need only "shoot"
messages at an audience and that those messages would produce preplanned and almost universal
effects is known as the:
a) Theory of universal effects
b) Stimulus-response model
c) Hypodermic needle model
d) Universal and preplanned model of communication - Answers c) Hypodermic needle model
Which of the following statements about the advantages of secondary analysis is correct?
a) Using available data is expensive
b) There are questionnaires or instruments to construct and validate
c) Interviewers and other personnel need to be paid
d) There are no costs for data collection or subjects - Answers d) There are no costs for data collection or
subjects
Which statement regarding characteristics of the scientific method is correct?
a) Scientific research is public
b) Science is constitutive
c) Science is systematic and temporary
d) Science is critical and cultural - Answers a) Scientific research is public
Which event or social trend encouraged the growth of mass media research?
a) World War II
b) Vietnam War
c) Violence and sexual content in radio industry
d) Increased competition among the media for advertising dollars - Answers d) Increased competition
among the media for advertising dollars
,The question, "How many angels can stand on the head of a pin?" can be answered with
the help of a/an:
a) Polychronic definition of the word "angel"
b) Propositional statement of the word "angel"
c) Theoretical definition of the word "angel"
d) Operational definition of the word "angel" - Answers d) Operational definition of the word "angel"
Scientific advancement depends on privately held information. - Answers False
A constitutive definition defines a word by substituting other words or concepts for it. - Answers True
A theory's adequacy lies in its ability to predict a phenomenon or event successfully. - Answers True
In scientific research, it is important for a single research study to stand alone. - Answers False
Empiricism derives from the Greek word for "experience." - Answers True
Statistical procedures or formulas are called ____ - Answers Algorithms
A user of the ____ follows the logic that something is true because it has always been true. - Answers
Method of tenacity
The ____ promotes a belief in something because a trusted source, such
as a parent, a news correspondent, or a teacher, says it is true. - Answers Method of authority
A ____ is a set of related propositions that presents a systematic view of phenomena
by specifying relationships among concepts. - Answers Theory
According to the text, any question can be answered as long as there are ____ for the independent or
dependent variables. - Answers Operational definitions
Which of the following types of variables does the researcher systematically vary?
a) Independent variables
b) Dependent variables
c) Control variables
d) Internal variables - Answers a) Independent variables
To eliminate unwanted influences, which of the following do researchers use?
, a) Independent variables
b) Dependent variables
c) Control variables
d) Predictor variables - Answers c) Control variables
Which of the following variables can take on any value, including fractions?
a) Discrete
b) Dependent
c) Continuous
d) Dummy - Answers c) Continuous
Another name for Thurstone Scale is:
a) Discrete interval scale
b) Equal-appearing interval scale
c) Monotonic interval scale
d) Continuous interval scale - Answers b) Equal-appearing interval scale
One of the most commonly used scales in mass media research is the:
a) Guttman Scale
b) Thurstone Scale
c) Likert Scale
d) Anderson Scale - Answers c) Likert Scale
The research procedures and methodologies used by field services or research suppliers
in private sector research is audited by:
a) The American Marketing Association
b) The American Statistical Association
c) The Research Association of America
d) No one - Answers d) No one
Which of the following terms is generally not accepted by a researcher who follows the scientific
method:
a) proposition
b) theory
c) operational definition
d) undisputed fact - Answers d) undisputed fact
"It is impossible to get an A on a college test—my brother said so" is an example of the:
a) Method of intuition
b) Method of authority
c) Method of tenacity
d) Scientific method - Answers b) Method of authority
When relationships among variables are invariant (always the same) under given conditions, researchers
may formulate a:
a) Theory
b) Proposition
c) Law
d) Constitutive definition - Answers c) Law
A bank card for an ATM is the same as a proposition is to a:
a) Constitution definition
b) Theory
c) Concept
d) Operational definition - Answers b) Theory
Which of the following statements regarding "two sectors of research" is correct?
a) Nongovernmental companies and their research consultants conduct private sector research
b) Academic research is generally more expensive to conduct than research in the private sector
,c) Scholars from colleges and universities conduct only academic sector research
d) Academic research and private sector research are independent of each other - Answers a)
Nongovernmental companies and their research consultants conduct private sector research
The early model of mass communication suggestion that a mass communicator need only "shoot"
messages at an audience and that those messages would produce preplanned and almost universal
effects is known as the:
a) Theory of universal effects
b) Stimulus-response model
c) Hypodermic needle model
d) Universal and preplanned model of communication - Answers c) Hypodermic needle model
Which of the following statements about the advantages of secondary analysis is correct?
a) Using available data is expensive
b) There are questionnaires or instruments to construct and validate
c) Interviewers and other personnel need to be paid
d) There are no costs for data collection or subjects - Answers d) There are no costs for data collection or
subjects
Which statement regarding characteristics of the scientific method is correct?
a) Scientific research is public
b) Science is constitutive
c) Science is systematic and temporary
d) Science is critical and cultural - Answers a) Scientific research is public
Which event or social trend encouraged the growth of mass media research?
a) World War II
b) Vietnam War
c) Violence and sexual content in radio industry
d) Increased competition among the media for advertising dollars - Answers d) Increased competition
among the media for advertising dollars
,The question, "How many angels can stand on the head of a pin?" can be answered with
the help of a/an:
a) Polychronic definition of the word "angel"
b) Propositional statement of the word "angel"
c) Theoretical definition of the word "angel"
d) Operational definition of the word "angel" - Answers d) Operational definition of the word "angel"
Scientific advancement depends on privately held information. - Answers False
A constitutive definition defines a word by substituting other words or concepts for it. - Answers True
A theory's adequacy lies in its ability to predict a phenomenon or event successfully. - Answers True
In scientific research, it is important for a single research study to stand alone. - Answers False
Empiricism derives from the Greek word for "experience." - Answers True
Statistical procedures or formulas are called ____ - Answers Algorithms
A user of the ____ follows the logic that something is true because it has always been true. - Answers
Method of tenacity
The ____ promotes a belief in something because a trusted source, such
as a parent, a news correspondent, or a teacher, says it is true. - Answers Method of authority
A ____ is a set of related propositions that presents a systematic view of phenomena
by specifying relationships among concepts. - Answers Theory
According to the text, any question can be answered as long as there are ____ for the independent or
dependent variables. - Answers Operational definitions
Which of the following types of variables does the researcher systematically vary?
a) Independent variables
b) Dependent variables
c) Control variables
d) Internal variables - Answers a) Independent variables
To eliminate unwanted influences, which of the following do researchers use?
, a) Independent variables
b) Dependent variables
c) Control variables
d) Predictor variables - Answers c) Control variables
Which of the following variables can take on any value, including fractions?
a) Discrete
b) Dependent
c) Continuous
d) Dummy - Answers c) Continuous
Another name for Thurstone Scale is:
a) Discrete interval scale
b) Equal-appearing interval scale
c) Monotonic interval scale
d) Continuous interval scale - Answers b) Equal-appearing interval scale
One of the most commonly used scales in mass media research is the:
a) Guttman Scale
b) Thurstone Scale
c) Likert Scale
d) Anderson Scale - Answers c) Likert Scale
The research procedures and methodologies used by field services or research suppliers
in private sector research is audited by:
a) The American Marketing Association
b) The American Statistical Association
c) The Research Association of America
d) No one - Answers d) No one
