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UCSD MGT 103 W20 MIDTERM REVIEW QESTIONS AND ANSWERS

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Tagline - Answer-Short statements intended to brand a positive image in the consumer's mind Marketing - Answer-To discover and satisfy the needs and wants of prospective customers How does marketing occur? - Answer-- Two or more unsatisfied parties - Desire and ability to have their needs met - Way to communicate with each other - Something to exchange 4 P's Marketing Mix Factors - Answer-- Product - Price - Promotion - Place A want is ... - Answer-a need that is shaped by a person's knowledge, culture, and personality SWOT - Answer-Strengths Weaknesses Opportunities Threats Company culture - Answer-The essence of the company Goals and objectives - Answer-Specific Measurable Attainable Relevant Time-based Nick Woodman GoPro - Answer-Failed a lot GoPro exploded 1 trick pony Gen X's - Answer-Talented Busy Will expect a lot from you Economic Forces - Answer-Gross income: before taxes ($62,000)

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UCSD MGT 103 W20 MIDTERM REVIEW
QESTIONS AND ANSWERS
Tagline - Answer-Short statements intended to brand a positive image in the
consumer's mind

Marketing - Answer-To discover and satisfy the needs and wants of prospective
customers

How does marketing occur? - Answer-- Two or more unsatisfied parties
- Desire and ability to have their needs met
- Way to communicate with each other
- Something to exchange

4 P's Marketing Mix Factors - Answer-- Product
- Price
- Promotion
- Place

A want is ... - Answer-a need that is shaped by a person's knowledge, culture, and
personality

SWOT - Answer-Strengths
Weaknesses
Opportunities
Threats

Company culture - Answer-The essence of the company

Goals and objectives - Answer-Specific
Measurable
Attainable
Relevant
Time-based

Nick Woodman GoPro - Answer-Failed a lot
GoPro exploded
1 trick pony

Gen X's - Answer-Talented
Busy
Will expect a lot from you

Economic Forces - Answer-Gross income: before taxes ($62,000)

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