JACKLINE
NRF Ch. 1: Retail Overview With Questions And 100% ALL CORRECT ANSWERS
Terms in this set (36)
The presence of a physical storefront and face-to-face
customer experiences.
Brick-and-mortar
Off-price stores that offer an assortment of brand-name
merchandise at a significant discount off the
Closeout stores
manufacturer's price.
Advertising message that impacts purchase decisions. Image:
Commercial cue
Commercial cue
The customer who spends time searching for the best
price or deal on the item she is looking to purchase.
Comparison shopper
1/5
, These stores aim at providing their customers a
convenient shopping experience...
Convenience stores
A company that operates multiple stores under common
ownership, and usually has centralized decision-making.
Corporate chain
Quantifiable information about a customer such as
household size, income, education, occupation, and
Demographics
place of residence.
These stores offer good service and a broad variety and
assortment of products of mid-to-high quality.
Department stores
Salespeople contact customers directly in a convenient
location, often at a customer's home; demonstrate
Direct selling
product benefits;...
These retailers offer a broad variety of merchandise,
limited service, and low prices.
Discount stores
The chain of businesses through which a good or service
passes until it reaches the end consumer.
Distribution channel
This buyer is hard to predict or to understand. He shops
in many different places and is not obviously
Diverse shopper
influenced...
2/5
NRF Ch. 1: Retail Overview With Questions And 100% ALL CORRECT ANSWERS
Terms in this set (36)
The presence of a physical storefront and face-to-face
customer experiences.
Brick-and-mortar
Off-price stores that offer an assortment of brand-name
merchandise at a significant discount off the
Closeout stores
manufacturer's price.
Advertising message that impacts purchase decisions. Image:
Commercial cue
Commercial cue
The customer who spends time searching for the best
price or deal on the item she is looking to purchase.
Comparison shopper
1/5
, These stores aim at providing their customers a
convenient shopping experience...
Convenience stores
A company that operates multiple stores under common
ownership, and usually has centralized decision-making.
Corporate chain
Quantifiable information about a customer such as
household size, income, education, occupation, and
Demographics
place of residence.
These stores offer good service and a broad variety and
assortment of products of mid-to-high quality.
Department stores
Salespeople contact customers directly in a convenient
location, often at a customer's home; demonstrate
Direct selling
product benefits;...
These retailers offer a broad variety of merchandise,
limited service, and low prices.
Discount stores
The chain of businesses through which a good or service
passes until it reaches the end consumer.
Distribution channel
This buyer is hard to predict or to understand. He shops
in many different places and is not obviously
Diverse shopper
influenced...
2/5
