Test Bank Information System Canadian Version COMMERCE 2MA3 FINAL EXAM PREP QUESTIONS AND ANSWERS BEST GRADED A+ GUARANTEED SUCCESS LATEST UPDATE 2024/2025

Test Bank Information System Canadian Version
COMMERCE 2MA3 FINAL EXAM PREP
QUESTIONS AND ANSWERS BEST GRADED A+
GUARANTEED SUCCESS LATEST UPDATE
2024/2025

: Market Segmentation, Targeting, and Positing


 Which of the following is a characteristic of a Geographic Information Systems
(GIS)?
a. It is very expensive to use because of the high cost of leasing the
technology fromthe military.
b. It is complicated to use because the data is produced using
logarithmic displays that most small computer systems cannot
handle.
c. It has very sophisticated digital readouts that require three-
dimensional colour coding to read.
d. It assembles, stores, and displays data by location.

ANS: D PTS: 1 DIF: 2 REF: 238-239
OBJ: 8-2 BLM: Remember NOT: AACSB Technology | TB&E Model
Strategy


 What is the MOST common method of market segmentation?
a. product-related segmentation
b. demographic segmentation
c. economic segmentation
d. psychographic segmentation

, ANS: B PTS: 1 DIF: 1 REF: 239
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy


 What is another name for socioeconomic market segmentation?
a. product-related segmentation
b. demographic segmentation
c. psychographic segmentation
d. geographic segmentation

ANS: B PTS: 1 DIF: 1 REF: 239
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy


 Which of the following statements is NOT true regarding socioeconomic market
segmentation?
a. It is easy in foreign markets where income and life-cycle stage are not measured.
b. It is the most common type of market segmentation.
c. It is defined by variables that include age, gender, income,
occupation, and education.
d. It is most often compiled through data taken from Statistics Canada.

ANS: A PTS: 1 DIF: 2 REF: 239
OBJ: 8-2 BLM: Higher Order
NOT: AACSB Analytic | TB&E
Model Strategy

, What does the cohort effect describe?
a. why members of the same psychographic group decide to vote the same way
b. how Generation X uses its financial power to influence product trends
c. the predictability of demographic characteristics in analyzing
purchase habits, as well as product-usage rates, and brand preference
d. the tendency of members of a generation to be influenced and bound
together by events occurring during the key formative years

ANS: D PTS: 1 DIF: 1 REF: 242
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy


 Which of the following is NOT a common basis for segmenting consumer markets?
a. Geographic
b. Psychographic
c. Competitive
d. Demographic

ANS: C PTS: 1 DIF: 1 REF: 236
OBJ: 8-1 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy


 What is a commonly used basis for segmenting consumer markets?
a. geographic segmentation based on locations
b. career segmentation based on industry affiliation
c. national segmentation based on citizenship
d. institutional segmentation based on membership

ANS: A PTS: 1 DIF: 1 REF: 236
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model

, Strategy


 In addition to population and geography, a researcher might combine other
indicators to segment markets geographically. Of the indicators listed, what would
marketers be LEAST likely to use?
a. income and job growth
b. migration patterns
c. average size of the households
d. product-usage patterns

ANS: C PTS: 1 DIF: 2 REF: 237 | 252 | 253
OBJ: 8-2 | 8-3 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy


 What is one of the two largest metropolitan areas in the world?
a. Montreal
b. Tokyo
c. New York
d. London

ANS: B PTS: 1 DIF: 2 REF: 237
OBJ: 8-2 BLM: Remember NOT: AACSB Analytic | TB&E Model
Strategy