1
Google Analytics Certification Exam/ Actual
Exam Questions with Correct Verified answers/
Rated A+
What is the hierarchy of the Google Analytics data model?
a) User > Session > Interactions
b) Sessions > Visitors > Interactions
c) Sessions > Users > Interactions
d) Interactions > Users > Sessions - Correct Answer - a) User > Session > Interactions
Which of the following could you use to set targets for your measurement plan? Check
all that apply.
a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
d) A random guess - Correct Answer - a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
True or False. The date range set for a Dashboard doesn't apply to Real-Time widgets
since they only show data for current active users, not historical data.
a) True
b) False - Correct Answer - a) True
, 2
During aggregation, Google Analytics:
a) exports the collected data into a Google Spreadsheet
b) organizes the collected data into pivot tables
c) organizes the collected data within database tables
d) samples the data immediately - Correct Answer - c) organizes the collected data
within database tables
Which of the following are configurations that permanently modify your data during the
processing stage?
(select all that apply)
a) Channel Groups
b) Content Groups
c) Custom Reports
d) Filters
e) Goals
f) Javascript Customization - Correct Answer - a) Channel Groups
b) Content Groups
d) Filters
e) Goals
The process Google Analytics uses to retrieve data from large, complex data sets faster
is called:
a) retrieval
b) expediency
, 3
c) sampling
d) configuration - Correct Answer - c) sampling
You should add Analytics tracking code to your site___________________
a) before documenting your business objectives
b) after implementation planning
c) when it's convenient for your IT team
d) during measurement planning - Correct Answer - b) after implementation planning
You should include Google Analytics tracking code on every page of a website you want
to track.
a) True
b) False - Correct Answer - a) True
Which of the following would most quickly allow you to determine whether the Google
Analytics code snippet is working on a specific website page?
a) Annotations
b) Real-Time
c) Secondary dimensions
d) Intelligence Alerts - Correct Answer - b) Real-Time
True or False: To collect mobile application data with Google Analytics, you should
implement the exact same code you use for your website tracking.
a) True
b) False - Correct Answer - b) False
, 4
Which of the following technologies on your site influence how you implement
Analytics?
a) Server redirects
b) Query string parameters
c) Flash and AJAX events
d) Responsive web design
e) all of these answers are correct - Correct Answer - e) all of these answers are correct
The code snippet for tracking websites with Google Analytics is written in:
a) AJAX
b) Flash
c) JavaScript
d) PHP - Correct Answer - c) JavaScript
Which of the following would you use to send data from a website to Google Analytics?
a) Campaign Tracking paramenter
b) JavaScript tracking code
c) none of these would be appropriate
d) Google Analytics mobile SDK - Correct Answer - b) JavaScript tracking code
Which of the following would you use to send data from a web connected point-of-sale
system to Google Analytics?
a) Measurement Protocol
Google Analytics Certification Exam/ Actual
Exam Questions with Correct Verified answers/
Rated A+
What is the hierarchy of the Google Analytics data model?
a) User > Session > Interactions
b) Sessions > Visitors > Interactions
c) Sessions > Users > Interactions
d) Interactions > Users > Sessions - Correct Answer - a) User > Session > Interactions
Which of the following could you use to set targets for your measurement plan? Check
all that apply.
a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
d) A random guess - Correct Answer - a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
True or False. The date range set for a Dashboard doesn't apply to Real-Time widgets
since they only show data for current active users, not historical data.
a) True
b) False - Correct Answer - a) True
, 2
During aggregation, Google Analytics:
a) exports the collected data into a Google Spreadsheet
b) organizes the collected data into pivot tables
c) organizes the collected data within database tables
d) samples the data immediately - Correct Answer - c) organizes the collected data
within database tables
Which of the following are configurations that permanently modify your data during the
processing stage?
(select all that apply)
a) Channel Groups
b) Content Groups
c) Custom Reports
d) Filters
e) Goals
f) Javascript Customization - Correct Answer - a) Channel Groups
b) Content Groups
d) Filters
e) Goals
The process Google Analytics uses to retrieve data from large, complex data sets faster
is called:
a) retrieval
b) expediency
, 3
c) sampling
d) configuration - Correct Answer - c) sampling
You should add Analytics tracking code to your site___________________
a) before documenting your business objectives
b) after implementation planning
c) when it's convenient for your IT team
d) during measurement planning - Correct Answer - b) after implementation planning
You should include Google Analytics tracking code on every page of a website you want
to track.
a) True
b) False - Correct Answer - a) True
Which of the following would most quickly allow you to determine whether the Google
Analytics code snippet is working on a specific website page?
a) Annotations
b) Real-Time
c) Secondary dimensions
d) Intelligence Alerts - Correct Answer - b) Real-Time
True or False: To collect mobile application data with Google Analytics, you should
implement the exact same code you use for your website tracking.
a) True
b) False - Correct Answer - b) False
, 4
Which of the following technologies on your site influence how you implement
Analytics?
a) Server redirects
b) Query string parameters
c) Flash and AJAX events
d) Responsive web design
e) all of these answers are correct - Correct Answer - e) all of these answers are correct
The code snippet for tracking websites with Google Analytics is written in:
a) AJAX
b) Flash
c) JavaScript
d) PHP - Correct Answer - c) JavaScript
Which of the following would you use to send data from a website to Google Analytics?
a) Campaign Tracking paramenter
b) JavaScript tracking code
c) none of these would be appropriate
d) Google Analytics mobile SDK - Correct Answer - b) JavaScript tracking code
Which of the following would you use to send data from a web connected point-of-sale
system to Google Analytics?
a) Measurement Protocol