Federal Government Mindtap
Chapter 6 with questions and
answers (download to pass)
Communication occurs when one individual transmits information to
another individual. What occurs during mass communication? - answer
Information is transmitted to a large and widely dispersed audience.
Despite the advent of podcasts and other forms of social media, nine out
of ten Americans still use what form of traditional media each week? -
answer Radio broadcasts
An employee at a large waste-reduction company follows political news as
a part of the job requirements, particularly when the news might impact
the company's programs and policies. If political decisions help or hurt the
company's reputation, the employee organizes a press conference to alert
the public. What is the employee's role? - answer Attentive policy elite
Which best characterizes the ownership of broadcast media in the United
States? - answer Private, except for public television and radio stations
What is the main criterion generally used when judging whether a story
can be considered newsworthy? - answer Audience appeal
What is market-driven journalism? - answer A process whereby the media
tries to increase ratings by tailoring the delivery or content of their news
to the desires of their audience.
Which of the following choices is often considered soft news? - answer
Infotainment
Which current media trend increases the risk that a few powerful
individuals could control the news flow to promote their own political
Chapter 6 with questions and
answers (download to pass)
Communication occurs when one individual transmits information to
another individual. What occurs during mass communication? - answer
Information is transmitted to a large and widely dispersed audience.
Despite the advent of podcasts and other forms of social media, nine out
of ten Americans still use what form of traditional media each week? -
answer Radio broadcasts
An employee at a large waste-reduction company follows political news as
a part of the job requirements, particularly when the news might impact
the company's programs and policies. If political decisions help or hurt the
company's reputation, the employee organizes a press conference to alert
the public. What is the employee's role? - answer Attentive policy elite
Which best characterizes the ownership of broadcast media in the United
States? - answer Private, except for public television and radio stations
What is the main criterion generally used when judging whether a story
can be considered newsworthy? - answer Audience appeal
What is market-driven journalism? - answer A process whereby the media
tries to increase ratings by tailoring the delivery or content of their news
to the desires of their audience.
Which of the following choices is often considered soft news? - answer
Infotainment
Which current media trend increases the risk that a few powerful
individuals could control the news flow to promote their own political
