A LEVEL AQA BUSINESS PAPER 2 2024
QUESTIONS WITH CORRECT ANSWERS
soleKtraderKbenefitsKandKdrawbacksK-KcorrectKanswer-youKkeepKallKprofitsKbutKlimitedKaccessKtoKfinance
PrivateKlimitedKcompanyKbenefitsKandKdrawbacksK-KcorrectKanswer-
simpleKtoKsetKupKbutKhasKdivisionKofKownership
publicKlimitedKcompanyKbenefitsKandKdrawbacksK-KcorrectKanswer-
canKgainKfinanceKthroughKshareKcapitalKbutKshareholdersKwillKexpectKtoKreceiveKdividendsK(haveKlimitedKlia
bility)
non-profitKorganizationK-KcorrectKanswer-
profitsKreinvestedKbackKintoKorganisationKinKorderKtoKmeetKitsKobjectivesKratherKthanKbeingKdistributedK-
KredKcross
PublicKsectorKorganisationsK-KcorrectKanswer-
governmentKprovidesKpublicKservicesKtoKallKcitizensKinKtheKcountryK-KNHS
3KmarketingKobjectivesK-KcorrectKanswer-marketKshare,KsalesKgrowth,KmarketKsizeKandKgrowth
internalKinfluencesKonKmarketingKobjectivesK-KcorrectKanswer-corporateKobjectives,Kfinance,KHR
externalKinfluencesKonKmarketingKobjectivesK-KcorrectKanswer-
technology,Kcompetitors,Kmarket/stateKofKeconomy
marketKgrowthKformulaK-KcorrectKanswer-(newKmarketKsizeK-KoldKmarketKsize)K/KoldKmarketKsizeKxK100
salesKgrowthKformulaK-KcorrectKanswer-(salesKthisKyearK-KsalesKlastKyear)K/KsalesKlastKyearKxK100
marketKshareKformulaK-KcorrectKanswer-salesK/KtotalKmarketKsizeKxK100
, marketKsizeKformulaK-KcorrectKanswer-revenueK/KmarketKshare
positiveKcorrelationK-KcorrectKanswer-
existsKwhereKindependentKvariableKincreasesKinKvalue,KsoKdoesKtheKdependant
negativeKcorrelationK-KcorrectKanswer-
whereKindependentKvariableKincreasesKinKvalueKbutKdependantKvariableKfallsKinKvalue
primaryKresearchKbenefitKandKdrawbackK-KcorrectKanswer-
forKtheKspecificKpurposeKitsKneededKforKbutKisKlabourKintensive
SecondaryKResearchKbenefitKandKdrawbackK-KcorrectKanswer-
itsKfasterKandKeasierKbutKtheKpurposeKmaybeKunsuitable
samplingKbenefitKandKdrawbackK-KcorrectKanswer-
keepsKcostsKdownKandKcanKsaveKtimeKandKresourcesKbutKnotKeasyKtoKgetKaKrepresentativeKone
marketKmappingKbenefitKandKdrawbackK-KcorrectKanswer-
spotKgapsKinKmarketKbutKcanKoverKsimplifyKthingsK(matterKofKopinion)
3KfactorsKthatKinfluenceKpedK-KcorrectKanswer-
typeKofKproduct,KdifferentiationKtoKcreateKbrandKloyalty,KandKtheKinternet
3KfactorsKthatKinfluenceKyedK-KcorrectKanswer-normalKnecessities,KluxuryKgoods,KandK'inferior'Kgoods
whatsKtheKvalueKofKtechnologyKinKgatheringKandKanalysingKdataKforKmarketingKdecision?K-KcorrectKanswer-
theKabilityKtoKgatherKlargeKquantitiesKandKbroaderKrangeKofKdataKonKcustomersKtoKhelpKbusinessesKunderst
andKbuyerKbehaviourKbutKtooKmuchKdataKorKwrongKdataKcanKleadKtoKpoorKdecisionKmaking
3KwaysKofKsegmentingKaKmarketK-KcorrectKanswer-demographic,Kgeographic,KandKbehavioural
QUESTIONS WITH CORRECT ANSWERS
soleKtraderKbenefitsKandKdrawbacksK-KcorrectKanswer-youKkeepKallKprofitsKbutKlimitedKaccessKtoKfinance
PrivateKlimitedKcompanyKbenefitsKandKdrawbacksK-KcorrectKanswer-
simpleKtoKsetKupKbutKhasKdivisionKofKownership
publicKlimitedKcompanyKbenefitsKandKdrawbacksK-KcorrectKanswer-
canKgainKfinanceKthroughKshareKcapitalKbutKshareholdersKwillKexpectKtoKreceiveKdividendsK(haveKlimitedKlia
bility)
non-profitKorganizationK-KcorrectKanswer-
profitsKreinvestedKbackKintoKorganisationKinKorderKtoKmeetKitsKobjectivesKratherKthanKbeingKdistributedK-
KredKcross
PublicKsectorKorganisationsK-KcorrectKanswer-
governmentKprovidesKpublicKservicesKtoKallKcitizensKinKtheKcountryK-KNHS
3KmarketingKobjectivesK-KcorrectKanswer-marketKshare,KsalesKgrowth,KmarketKsizeKandKgrowth
internalKinfluencesKonKmarketingKobjectivesK-KcorrectKanswer-corporateKobjectives,Kfinance,KHR
externalKinfluencesKonKmarketingKobjectivesK-KcorrectKanswer-
technology,Kcompetitors,Kmarket/stateKofKeconomy
marketKgrowthKformulaK-KcorrectKanswer-(newKmarketKsizeK-KoldKmarketKsize)K/KoldKmarketKsizeKxK100
salesKgrowthKformulaK-KcorrectKanswer-(salesKthisKyearK-KsalesKlastKyear)K/KsalesKlastKyearKxK100
marketKshareKformulaK-KcorrectKanswer-salesK/KtotalKmarketKsizeKxK100
, marketKsizeKformulaK-KcorrectKanswer-revenueK/KmarketKshare
positiveKcorrelationK-KcorrectKanswer-
existsKwhereKindependentKvariableKincreasesKinKvalue,KsoKdoesKtheKdependant
negativeKcorrelationK-KcorrectKanswer-
whereKindependentKvariableKincreasesKinKvalueKbutKdependantKvariableKfallsKinKvalue
primaryKresearchKbenefitKandKdrawbackK-KcorrectKanswer-
forKtheKspecificKpurposeKitsKneededKforKbutKisKlabourKintensive
SecondaryKResearchKbenefitKandKdrawbackK-KcorrectKanswer-
itsKfasterKandKeasierKbutKtheKpurposeKmaybeKunsuitable
samplingKbenefitKandKdrawbackK-KcorrectKanswer-
keepsKcostsKdownKandKcanKsaveKtimeKandKresourcesKbutKnotKeasyKtoKgetKaKrepresentativeKone
marketKmappingKbenefitKandKdrawbackK-KcorrectKanswer-
spotKgapsKinKmarketKbutKcanKoverKsimplifyKthingsK(matterKofKopinion)
3KfactorsKthatKinfluenceKpedK-KcorrectKanswer-
typeKofKproduct,KdifferentiationKtoKcreateKbrandKloyalty,KandKtheKinternet
3KfactorsKthatKinfluenceKyedK-KcorrectKanswer-normalKnecessities,KluxuryKgoods,KandK'inferior'Kgoods
whatsKtheKvalueKofKtechnologyKinKgatheringKandKanalysingKdataKforKmarketingKdecision?K-KcorrectKanswer-
theKabilityKtoKgatherKlargeKquantitiesKandKbroaderKrangeKofKdataKonKcustomersKtoKhelpKbusinessesKunderst
andKbuyerKbehaviourKbutKtooKmuchKdataKorKwrongKdataKcanKleadKtoKpoorKdecisionKmaking
3KwaysKofKsegmentingKaKmarketK-KcorrectKanswer-demographic,Kgeographic,KandKbehavioural