SPMT 462 Final Exam
Transient Advantage - Answer -It involves a view of strategy that is less industry-bound and more
customer-centric
Risks of transient advantage - Answer --I don't buy my own company's products or services.
-We're investing at the same or higher levels and not getting better margins or growth in return.
-Customers are finding cheaper or simpler solutions to be "good enough."
-Competition is emerging from places we didn't expect.
-Customers are no longer excited about what we have to offer.
-We're not considered a top place to work by the people we'd like to hire.
-Some of our very best people are leaving.
-Our stock is perpetually undervalued.
, Responding to customers - Answer -The notion of transient competitive advantage in business is less
about making money and more about XXX
Empire building trap - Answer -this system promotes hoarding, bureaucracy building, and fierce defense
of the status quo; it inhibits experimentation, iterative learning, and risk-taking
Sporatic innovation trap - Answer -innovation is an on-again, off-again process that is driven by
individuals, making it extraordinarily vulnerable to swings in the business cycle
True - Answer -Companies in high-velocity industries must learn to cycle rapidly through the stages of
competitive advantage
Arenas - Answer -A new playbook based on transient advantage encourages companies to make a shift
from industry-level analyses and instead orchestrating competitive moves in XXX, which encompass a
combination of a customer segment, an offer, and a place in which that offer is delivered.
False - Answer -According to a McKinsey survey, 94% of executives are satisfied with their firms'
innovation performance
five key behaviors that most innovative organizations exhibit - Answer --They always assume there's a
better way to do things
-They focus on deeply understanding customers; stated and unstated needs and desires
-They collaborate across and beyond the organization
-They recognize that success requires experimentation
-Empower people to take considered risks, voice opinions and seek needed resources
Effective ways of boosting innovation - Answer --Questioning the Status Quo
Transient Advantage - Answer -It involves a view of strategy that is less industry-bound and more
customer-centric
Risks of transient advantage - Answer --I don't buy my own company's products or services.
-We're investing at the same or higher levels and not getting better margins or growth in return.
-Customers are finding cheaper or simpler solutions to be "good enough."
-Competition is emerging from places we didn't expect.
-Customers are no longer excited about what we have to offer.
-We're not considered a top place to work by the people we'd like to hire.
-Some of our very best people are leaving.
-Our stock is perpetually undervalued.
, Responding to customers - Answer -The notion of transient competitive advantage in business is less
about making money and more about XXX
Empire building trap - Answer -this system promotes hoarding, bureaucracy building, and fierce defense
of the status quo; it inhibits experimentation, iterative learning, and risk-taking
Sporatic innovation trap - Answer -innovation is an on-again, off-again process that is driven by
individuals, making it extraordinarily vulnerable to swings in the business cycle
True - Answer -Companies in high-velocity industries must learn to cycle rapidly through the stages of
competitive advantage
Arenas - Answer -A new playbook based on transient advantage encourages companies to make a shift
from industry-level analyses and instead orchestrating competitive moves in XXX, which encompass a
combination of a customer segment, an offer, and a place in which that offer is delivered.
False - Answer -According to a McKinsey survey, 94% of executives are satisfied with their firms'
innovation performance
five key behaviors that most innovative organizations exhibit - Answer --They always assume there's a
better way to do things
-They focus on deeply understanding customers; stated and unstated needs and desires
-They collaborate across and beyond the organization
-They recognize that success requires experimentation
-Empower people to take considered risks, voice opinions and seek needed resources
Effective ways of boosting innovation - Answer --Questioning the Status Quo
