MAR 4156 Exam 1 Questions with Correct Answers
The value equation is represented as Value = Price/Benefits. Correct
Answer-false
in global markets, Starbucks is a good example of simultaneously
executing all of the growth strategies except: Correct Answer-market
orientation
Starbucks entered India via an alliance with the Tata Group. This is an
example of "market penetration" Correct Answer-False
GDP, a measure of a nation's economic activity, is calculated by all of
the following factors except Correct Answer-industry purchases
approximately 25 percent of the world population is included in the low-
income countries category as per the World Bank classification system
Correct Answer-False
which one of the following nations falls in the lower- middle-income
category Correct Answer-India
in reality, market capitalism and centrally planned socialism do not exist
in "pure" form Correct Answer-true
, as cultural differences become less revenant and disposable incomes
become high, a trend towards greater consumption of the following type
of foods is predicted Correct Answer-American fast foods
Colgate discovered that in Spanish Colgate is a verb form that means
"go hang yourself". Whirlpool found that consumers in Italy, France,
and Germany had trouble pronouncing the name. These are examples,
which show the importance of ____ in global marketing. Correct
Answer-phonology and morphology
in Korea, it is taboo to write a person's name in blue ink, since
traditionally, red was used to record the names of the deceased. Correct
Answer-false
high-context messages are explicit and specific; words carry most of the
communication power Correct Answer-False
if a foreign company is taken over by a host country government, and
some form of compensation is payed, "confiscation" has occurred
Correct Answer-False
a current global phenomenon in both non market and market structures
is the trend toward capitalism Correct Answer-False
Russian consumers have little choice but to "buy local" since farmed
salmon has expanded to keep up with booming demand Correct Answer-
False
The value equation is represented as Value = Price/Benefits. Correct
Answer-false
in global markets, Starbucks is a good example of simultaneously
executing all of the growth strategies except: Correct Answer-market
orientation
Starbucks entered India via an alliance with the Tata Group. This is an
example of "market penetration" Correct Answer-False
GDP, a measure of a nation's economic activity, is calculated by all of
the following factors except Correct Answer-industry purchases
approximately 25 percent of the world population is included in the low-
income countries category as per the World Bank classification system
Correct Answer-False
which one of the following nations falls in the lower- middle-income
category Correct Answer-India
in reality, market capitalism and centrally planned socialism do not exist
in "pure" form Correct Answer-true
, as cultural differences become less revenant and disposable incomes
become high, a trend towards greater consumption of the following type
of foods is predicted Correct Answer-American fast foods
Colgate discovered that in Spanish Colgate is a verb form that means
"go hang yourself". Whirlpool found that consumers in Italy, France,
and Germany had trouble pronouncing the name. These are examples,
which show the importance of ____ in global marketing. Correct
Answer-phonology and morphology
in Korea, it is taboo to write a person's name in blue ink, since
traditionally, red was used to record the names of the deceased. Correct
Answer-false
high-context messages are explicit and specific; words carry most of the
communication power Correct Answer-False
if a foreign company is taken over by a host country government, and
some form of compensation is payed, "confiscation" has occurred
Correct Answer-False
a current global phenomenon in both non market and market structures
is the trend toward capitalism Correct Answer-False
Russian consumers have little choice but to "buy local" since farmed
salmon has expanded to keep up with booming demand Correct Answer-
False
