TEST BANK*
google search
certification exam
with elaborated
questions
,TEST BANK* google search certification exam with
elaborated questions
TEST BANK* google
search certification
exam with elaborated
questions
the best of google certification
solution manual
,A client is asking you why he should evaluate the number of clicks on his search ads relative to
the number of impressions received. What should you tell him?
-He can better understand what happens after potential customers click his ads
-He can get an idea of how many people who've seen his ads actually became customers
-He can better understand whether potential customers find his ads appealing
-He can get an idea of how many people double clicked his ads - answer ✅✅He can better
understand whether potential customers find his ads appealing
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these
actions may get him more clicks but won't raise his Quality Score?
-Improving a lower-level page on his website
-Reducing prices on his inventory
-Adding an extension
-Using the Shopping ad format - answer ✅✅Adding an extension
A furniture store owner is creating her first AdWords campaign. What's the best way to group
her products?
-Create a new campaign for every bed she sells in her store
, -Group them in a single ad group
-Separate them in ad groups based on what she thinks will sell best on the Search vs. the
Display Network
-Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds -
answer ✅✅Separate them in ad groups with themes like sofa beds, king-size beds, and queen-
size beds
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people
searching for places to eat. How might you organize his account?
-Create 1 campaign with an ad group for each restaurant location
-Create 1 campaign with an ad group for each menu item
-Create several campaigns with 2 ad groups each: dine in and takeout
-Create 1 campaign with an ad group for all restaurant locations - answer ✅✅Create 1
campaign with an ad group for each restaurant location
A successful AdWords text ad:
-ties the call-to-action to the landing page
-mentions at least 4 key selling points
-has a wrapping headline and at least 2 paragraphs of text
-talks about the advertiser's reputation - answer ✅✅ties the call-to-action to the landing page
According to 2015 Google Trends data, which term would consumers on mobile phones be
most likely to type in a search engine?
-Shoe stores near me
-Great shoe stores
-Shoe store sales
google search
certification exam
with elaborated
questions
,TEST BANK* google search certification exam with
elaborated questions
TEST BANK* google
search certification
exam with elaborated
questions
the best of google certification
solution manual
,A client is asking you why he should evaluate the number of clicks on his search ads relative to
the number of impressions received. What should you tell him?
-He can better understand what happens after potential customers click his ads
-He can get an idea of how many people who've seen his ads actually became customers
-He can better understand whether potential customers find his ads appealing
-He can get an idea of how many people double clicked his ads - answer ✅✅He can better
understand whether potential customers find his ads appealing
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these
actions may get him more clicks but won't raise his Quality Score?
-Improving a lower-level page on his website
-Reducing prices on his inventory
-Adding an extension
-Using the Shopping ad format - answer ✅✅Adding an extension
A furniture store owner is creating her first AdWords campaign. What's the best way to group
her products?
-Create a new campaign for every bed she sells in her store
, -Group them in a single ad group
-Separate them in ad groups based on what she thinks will sell best on the Search vs. the
Display Network
-Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds -
answer ✅✅Separate them in ad groups with themes like sofa beds, king-size beds, and queen-
size beds
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people
searching for places to eat. How might you organize his account?
-Create 1 campaign with an ad group for each restaurant location
-Create 1 campaign with an ad group for each menu item
-Create several campaigns with 2 ad groups each: dine in and takeout
-Create 1 campaign with an ad group for all restaurant locations - answer ✅✅Create 1
campaign with an ad group for each restaurant location
A successful AdWords text ad:
-ties the call-to-action to the landing page
-mentions at least 4 key selling points
-has a wrapping headline and at least 2 paragraphs of text
-talks about the advertiser's reputation - answer ✅✅ties the call-to-action to the landing page
According to 2015 Google Trends data, which term would consumers on mobile phones be
most likely to type in a search engine?
-Shoe stores near me
-Great shoe stores
-Shoe store sales
