google search
certification exam.
(100 elaborated
questions)
,google search certification exam. (100 elaborated questions)
google search certification
exam. (100 elaborated
questions)
A client is asking you why he should evaluate the number of clicks on his search ads relative to the
number of impressions received. What should you tell him?
-He can better understand what happens after potential customers click his ads
-He can get an idea of how many people who've seen his ads actually became customers
-He can better understand whether potential customers find his ads appealing
-He can get an idea of how many people double clicked his ads - answer ✅✅He can better understand
whether potential customers find his ads appealing
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may
get him more clicks but won't raise his Quality Score?
-Improving a lower-level page on his website
-Reducing prices on his inventory
, -Adding an extension
-Using the Shopping ad format - answer ✅✅Adding an extension
A furniture store owner is creating her first AdWords campaign. What's the best way to group her
products?
-Create a new campaign for every bed she sells in her store
-Group them in a single ad group
-Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display
Network
-Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds - answer
✅✅Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people
searching for places to eat. How might you organize his account?
-Create 1 campaign with an ad group for each restaurant location
-Create 1 campaign with an ad group for each menu item
-Create several campaigns with 2 ad groups each: dine in and takeout
-Create 1 campaign with an ad group for all restaurant locations - answer ✅✅Create 1 campaign with
an ad group for each restaurant location
A successful AdWords text ad:
-ties the call-to-action to the landing page
-mentions at least 4 key selling points
-has a wrapping headline and at least 2 paragraphs of text
-talks about the advertiser's reputation - answer ✅✅ties the call-to-action to the landing page
According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to
type in a search engine?
certification exam.
(100 elaborated
questions)
,google search certification exam. (100 elaborated questions)
google search certification
exam. (100 elaborated
questions)
A client is asking you why he should evaluate the number of clicks on his search ads relative to the
number of impressions received. What should you tell him?
-He can better understand what happens after potential customers click his ads
-He can get an idea of how many people who've seen his ads actually became customers
-He can better understand whether potential customers find his ads appealing
-He can get an idea of how many people double clicked his ads - answer ✅✅He can better understand
whether potential customers find his ads appealing
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may
get him more clicks but won't raise his Quality Score?
-Improving a lower-level page on his website
-Reducing prices on his inventory
, -Adding an extension
-Using the Shopping ad format - answer ✅✅Adding an extension
A furniture store owner is creating her first AdWords campaign. What's the best way to group her
products?
-Create a new campaign for every bed she sells in her store
-Group them in a single ad group
-Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display
Network
-Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds - answer
✅✅Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people
searching for places to eat. How might you organize his account?
-Create 1 campaign with an ad group for each restaurant location
-Create 1 campaign with an ad group for each menu item
-Create several campaigns with 2 ad groups each: dine in and takeout
-Create 1 campaign with an ad group for all restaurant locations - answer ✅✅Create 1 campaign with
an ad group for each restaurant location
A successful AdWords text ad:
-ties the call-to-action to the landing page
-mentions at least 4 key selling points
-has a wrapping headline and at least 2 paragraphs of text
-talks about the advertiser's reputation - answer ✅✅ties the call-to-action to the landing page
According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to
type in a search engine?
