IAB Digital Media Sales Certification
Test Prep
DSP - ANSDemand Side Platform: Tech interface that offers centralized and aggregated
media buying from a couple of sources along with ad exchanges, ad networks, and promote
aspect structures
SSP - ANSSeller Side Platform: Tech used by publishers to promote stock, optimize
pricing/yield and audience for a pool of capability advertisers
Exchange - ANSAn on-line market platform that enables computerized public sale-based
pricing and RTB
Ad Network - ANSA income channel for pubs and aggregated stock for shoppers; plus
targeting talents, creative technology, and optimization
Portal - ANSA agency that provides a aggregate of content (aggregated and/or distributed),
seek functionality, e mail and chat, plus different specialized capabiliites
Trading Desk - ANSCentralized management platform, focusing on programmatic audience
shopping for; used by conserving employer-owned groups
Data Provider - ANSCompanies that provide cookie swimming pools and different manner to
target preferred audiences
Rich Media Vendor - ANSAd innovative and advert serving company supplying advertisers
the capability to run advertisements that viewers can interact with
Performance Metrics - ANSUsed to measure lower-funnel advertising dreams; generally
used to degree specific moves, leads or income
Conversion - ANSWhen a customer clicks on an advert or visits a website quickly after
seeing an ad, and then purchases the product
Brand Metrics - ANSUsed to measure upper-funnel advertising and marketing dreams; often
calls for studies or surveys to degree
Cookie - ANSA text record this is saved in a patron's internet browser that communicates
statistics lower back to a server
Viewability - ANSTerm used to describe if a desktop ad unit became placed in the part of an
advert browser web page that would be seen
, Real Time Bidding - ANSRTB: Process that permits multiple consumers to try to purchase
inventory by way of competing over fee in a live net environment
Tag - ANSA unique code that lets in or extra servers to communicate with each different in
an effort to deliver a particular advert innovative
Fraud - ANSAn intentionally deceptive practice designed to mimic internet site visitors,
behaviors, or ad placements
Ad Choices - ANSLogo this is used to tell consumers they're being behavioral focused, and
lets in clients to choose-out of this targeting
Engagement Metrics - ANSCommonly used to measure middle-funnel advertising dreams
the use of wealthy media executions like interaction or social stocks
What percentage of the US population has cell net get admission to? - ANS60%
What percent of phone customers have made a purchase via their phone? - ANS46%
Which local content material category sees the maximum engagement on mobile? -
ANSMaps
After Facebook, which cellphone app receives the maximum unique site visitors? -
ANSYouTube
What 12 months turned into the first display ad released? - ANS1994
What are quick tail websites? - ANSMost famous web sites, high visitors, lots of stock
What are mid tail websites? - ANSMinimal stock, particularly popular sites
What are lengthy tail websites? - ANSVery constrained inventory, small visitors, NICHE web
sites (and additionally junky sites)
What is a retaining corporation? - ANSParent company of many media organization
manufacturers
Give some examples of unbiased companies? - ANSAcxiom, Merkle, inVentiv Health,
Wieden + Kennedy, RPA, The Richards Group, Freeman, Horizon Media, cramer-krasselt
Name a few agencies in the WPP Family Tree. - ANSMEC, GroupM, Mindshare, Ogilvy,
Mediacom, Y&R, Grey, JWT, MEC, Maxus
Name a few agencies inside the Omnicom Group Family Tree. - ANSOMD, BBDO, PHD,
DDB, Ketchum, TBWA, Fleishman Hillard, Rapp,
Test Prep
DSP - ANSDemand Side Platform: Tech interface that offers centralized and aggregated
media buying from a couple of sources along with ad exchanges, ad networks, and promote
aspect structures
SSP - ANSSeller Side Platform: Tech used by publishers to promote stock, optimize
pricing/yield and audience for a pool of capability advertisers
Exchange - ANSAn on-line market platform that enables computerized public sale-based
pricing and RTB
Ad Network - ANSA income channel for pubs and aggregated stock for shoppers; plus
targeting talents, creative technology, and optimization
Portal - ANSA agency that provides a aggregate of content (aggregated and/or distributed),
seek functionality, e mail and chat, plus different specialized capabiliites
Trading Desk - ANSCentralized management platform, focusing on programmatic audience
shopping for; used by conserving employer-owned groups
Data Provider - ANSCompanies that provide cookie swimming pools and different manner to
target preferred audiences
Rich Media Vendor - ANSAd innovative and advert serving company supplying advertisers
the capability to run advertisements that viewers can interact with
Performance Metrics - ANSUsed to measure lower-funnel advertising dreams; generally
used to degree specific moves, leads or income
Conversion - ANSWhen a customer clicks on an advert or visits a website quickly after
seeing an ad, and then purchases the product
Brand Metrics - ANSUsed to measure upper-funnel advertising and marketing dreams; often
calls for studies or surveys to degree
Cookie - ANSA text record this is saved in a patron's internet browser that communicates
statistics lower back to a server
Viewability - ANSTerm used to describe if a desktop ad unit became placed in the part of an
advert browser web page that would be seen
, Real Time Bidding - ANSRTB: Process that permits multiple consumers to try to purchase
inventory by way of competing over fee in a live net environment
Tag - ANSA unique code that lets in or extra servers to communicate with each different in
an effort to deliver a particular advert innovative
Fraud - ANSAn intentionally deceptive practice designed to mimic internet site visitors,
behaviors, or ad placements
Ad Choices - ANSLogo this is used to tell consumers they're being behavioral focused, and
lets in clients to choose-out of this targeting
Engagement Metrics - ANSCommonly used to measure middle-funnel advertising dreams
the use of wealthy media executions like interaction or social stocks
What percentage of the US population has cell net get admission to? - ANS60%
What percent of phone customers have made a purchase via their phone? - ANS46%
Which local content material category sees the maximum engagement on mobile? -
ANSMaps
After Facebook, which cellphone app receives the maximum unique site visitors? -
ANSYouTube
What 12 months turned into the first display ad released? - ANS1994
What are quick tail websites? - ANSMost famous web sites, high visitors, lots of stock
What are mid tail websites? - ANSMinimal stock, particularly popular sites
What are lengthy tail websites? - ANSVery constrained inventory, small visitors, NICHE web
sites (and additionally junky sites)
What is a retaining corporation? - ANSParent company of many media organization
manufacturers
Give some examples of unbiased companies? - ANSAcxiom, Merkle, inVentiv Health,
Wieden + Kennedy, RPA, The Richards Group, Freeman, Horizon Media, cramer-krasselt
Name a few agencies in the WPP Family Tree. - ANSMEC, GroupM, Mindshare, Ogilvy,
Mediacom, Y&R, Grey, JWT, MEC, Maxus
Name a few agencies inside the Omnicom Group Family Tree. - ANSOMD, BBDO, PHD,
DDB, Ketchum, TBWA, Fleishman Hillard, Rapp,
