MGT103 Final Exam | 39 Questions and Essays
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Ch 6: Organizational buyers - ✔️✔️are those manufacturers, wholesalers, retailers,
and government agencies that buy goods and services for their own use or for
resale.
Ch 6: Reciprocity - ✔️✔️is an industrial
buying practice in which two organizations agree to purchase each other's
products and services.
Ch 6: Organizational buying behavior - ✔️✔️is the decision-making process that
organizations use to establish the need for products and services and identify,
evaluate, and choose among alternative brands and suppliers.
Ch 6: make-buy decision - ✔️✔️involves an evaluation of whether components and
assemblies will be purchased from outside suppliers or built by the company
itself.
Ch 7: Porter's diamond - ✔️✔️four key elements on why some industries and firms
in different countries become world leaders
Ch 7: Alternative global market-entry strategies - ✔️✔️Exporting, Licensing, Joint
venture, Direct investment
Ch 7: Five product and promotion strategies for global marketing - ✔️✔️Product
extension strategy, Product adaptation, Communication adaptation, Dual
adaptation, Product invention
, Ch 7: Protectionism - ✔️✔️is the practice of shielding one or more industries within
a country's economy from foreign competition through the use of tariffs or
quotas.
Ch 7: Strategic alliances - ✔️✔️are agreements among two or more independent
firms to cooperate
for the purpose of achieving common goals.
Ch 7: A multidomestic marketing strategy - ✔️✔️involves multinational firms that
have as many different product variations, brand names, and advertising
programs as countries in which they do business.
Ch 7: global marketing strategy - ✔️✔️A global marketing strategy involves
transnational firms that employ the practice of standardizing marketing activities
when there are cultural similarities and adapting them when cultures differ.
Ch 7: A global brand is - ✔️✔️A global brand is a brand marketed under the same
name
in multiple countries with similar and centrally coordinated marketing programs.
Ch 7: Exporting is - ✔️✔️Exporting is a global market-entry strategy in which a
company produces goods in one country and sells them in another country.
Ch 7: Licensing is - ✔️✔️Licensing is offering intellectual property such as trademark
or patent for a royalty fee (ex. McDonald's is a franchise.)
with 100% verified Answers
Ch 6: Organizational buyers - ✔️✔️are those manufacturers, wholesalers, retailers,
and government agencies that buy goods and services for their own use or for
resale.
Ch 6: Reciprocity - ✔️✔️is an industrial
buying practice in which two organizations agree to purchase each other's
products and services.
Ch 6: Organizational buying behavior - ✔️✔️is the decision-making process that
organizations use to establish the need for products and services and identify,
evaluate, and choose among alternative brands and suppliers.
Ch 6: make-buy decision - ✔️✔️involves an evaluation of whether components and
assemblies will be purchased from outside suppliers or built by the company
itself.
Ch 7: Porter's diamond - ✔️✔️four key elements on why some industries and firms
in different countries become world leaders
Ch 7: Alternative global market-entry strategies - ✔️✔️Exporting, Licensing, Joint
venture, Direct investment
Ch 7: Five product and promotion strategies for global marketing - ✔️✔️Product
extension strategy, Product adaptation, Communication adaptation, Dual
adaptation, Product invention
, Ch 7: Protectionism - ✔️✔️is the practice of shielding one or more industries within
a country's economy from foreign competition through the use of tariffs or
quotas.
Ch 7: Strategic alliances - ✔️✔️are agreements among two or more independent
firms to cooperate
for the purpose of achieving common goals.
Ch 7: A multidomestic marketing strategy - ✔️✔️involves multinational firms that
have as many different product variations, brand names, and advertising
programs as countries in which they do business.
Ch 7: global marketing strategy - ✔️✔️A global marketing strategy involves
transnational firms that employ the practice of standardizing marketing activities
when there are cultural similarities and adapting them when cultures differ.
Ch 7: A global brand is - ✔️✔️A global brand is a brand marketed under the same
name
in multiple countries with similar and centrally coordinated marketing programs.
Ch 7: Exporting is - ✔️✔️Exporting is a global market-entry strategy in which a
company produces goods in one country and sells them in another country.
Ch 7: Licensing is - ✔️✔️Licensing is offering intellectual property such as trademark
or patent for a royalty fee (ex. McDonald's is a franchise.)
