Test bank for consumer behaviour buying having and being eighth canadian edition.pdf

TEST BANK For Consumer Behaviour: Buying,
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Having, and Being, Canadian Edition, 9th Editio
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n, 2024 by Michael R. Solomon Chapters 1 - 15
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,Consumer0Behaviour:0Buying,0Having,0and0Being,0Cdn.09e0(Solomon)0Chapte
r010 An0Introduction0to0Consumer0Behaviour


1) In0studying0consumers0like0Gail,0a0college0student,0marketers0often0find0it0useful0to0learn0their
0interests0in0music0or0clothing,0how0they0spend0their0leisure0time,0and0even0their0attitudes0about0
social0issues,0to0be0able0to0categorize0consumers0according0to0their0lifestyles.0This0sort0of0inform
ation0is0called:
A) core0values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:0 B
0


Type:0MC
Page0Ref:02
0Skill:0 Application
Objective:0 L1-010Consumer0behaviour0is0a0process.


2) Tina,0a0supervisor0of0displays0for0Sears0Canada,0knows0that0attractive0displays0can0generate
0additional0sales0of0particular0items.0From0a0marketer's0perspective,0this0is:
A) a0purchase0issue.
B) a0post0purchase0issue.
C) merchandising0complexity.
D) a0loss0leader.
ANSWER:0 A
Type:0MC
Page0Ref:03
0Skill:0 Application
Objective:0 L1-010Consumer0behaviour0is0a0process.

3) John0is0the0vice0president0of0marketing0for0a0local0tour0guide0company.0He0is0concerned0that

,0his0customers0are0not0recommending0his0company0to0their0friends.0For0John,0this0problem0is0a
:
A) purchase0issue.
B) demographic0problem.
C) prepurchase0issue.
D) post0purchase0issue.
0ANSWER:0 D
Type:0MC
Page0Ref:03
0Skill:0 Application
Objective:0 L1-010Consumer0behaviour0is0a0process.

, 4) The0expanded0view0of0the0exchange0that0includes0the0issues0that0influence0the0consumer
0before,0during,0and0after0a0purchase0is0called:
A) the0value.
B) the0strategic0focus.
C) the0pre-sell0strategy.
D) the0consumption0process.
0ANSWER:0 D
Type:0MC
Page0Ref:03
0Skill:0 Concept
Objective:0 L1-010Consumer0behaviour0is0a0process.

5) Gail0decides0to0take0a0break0from0studying0and0goes0online0to0check0things0out.0She0connects
0with0one0of0the0product0discussion0groups0that0she0participates0in.0This0is0an0example0of0a:
A) lifestyle0discussion.
B) brand0competition.
C) consumption0community.
D) marketplace0competition.
0ANSWER:0 C
Type:0MC
Page0Ref:02
0Skill:0 Application
Objective:0 L1-010Consumer0behaviour0is0a0process.


6) If0a0product0succeeds0in0satisfying0needs0and0is0purchased0over0and0over0again,0it0most0likely
0has0attained:
A) product0separation.
B) brand0loyalty.
C) lifestyle0variation.
D) purchase0conception.
ANSWER:0 B
Type:0MC