CTEC 4309 Test #1 with correct answers
100% 2024
What are the two fundamental protocols that the Internet is based on? - Correct Answer TCP/IP
What is the key characteristics of Web 2.0? - Correct Answer User generated contents
What are some marketing related opportunities or challenges brought by Web 2.0? - Correct Answer -
Power shift from sellers to buyers
- Social commerce
- Reputation management
The "long tail" refers to... - Correct Answer Gaining profits from selling less popular items
Ex: Amazon has an unlimited amount of stuff... Wow woo Amazon
Internet Properties (and marketing implications) - Correct Answer • Bits, not Atoms
- Everything can be digitilized, bro (graphics, audio, photos, text, video)
• Mediating technology
- Peer-to-peer relationships (auctions, social networks, business partners), open a lot of commerce
community
• Global reach
- Aye worldwide partnerships, employee collaboration, this homedawg is everywhere
• Network externality
- Businesses reach more markets with automated communication, more users = better off
• Time moderator
, - I want it and I want it NOW, users expect faster communication
• Information equalizer
- Customers have more access to product information and pricing, mass communication
• Scalable capacity
- Companies pay for only as much data as needed, they don't want to spend all their moolah on data
they don't need
• Open standard
- Companies can access each other's database for a smooth supply chain, connects both large and small
firms
• Market deconstruction
- Internet changes the way we distribute things (Edmunds and online travel agents), new internet
industries emerged (internet service providers)
• Task automation
- Self-service online lowers costs and makes automated transactions, payment, and fulfillment possible
Which tool allows users to monitor specific brand names being mentioned anywhere on the web? -
Correct Answer Google Alert
Based on the four perspectives proposed in the balance scorecard approach, number of customers
complaints is a measure of... - Correct Answer The internal perspective
SWOT Analysis:
Internal? - Correct Answer Strengths and weaknessessssss
100% 2024
What are the two fundamental protocols that the Internet is based on? - Correct Answer TCP/IP
What is the key characteristics of Web 2.0? - Correct Answer User generated contents
What are some marketing related opportunities or challenges brought by Web 2.0? - Correct Answer -
Power shift from sellers to buyers
- Social commerce
- Reputation management
The "long tail" refers to... - Correct Answer Gaining profits from selling less popular items
Ex: Amazon has an unlimited amount of stuff... Wow woo Amazon
Internet Properties (and marketing implications) - Correct Answer • Bits, not Atoms
- Everything can be digitilized, bro (graphics, audio, photos, text, video)
• Mediating technology
- Peer-to-peer relationships (auctions, social networks, business partners), open a lot of commerce
community
• Global reach
- Aye worldwide partnerships, employee collaboration, this homedawg is everywhere
• Network externality
- Businesses reach more markets with automated communication, more users = better off
• Time moderator
, - I want it and I want it NOW, users expect faster communication
• Information equalizer
- Customers have more access to product information and pricing, mass communication
• Scalable capacity
- Companies pay for only as much data as needed, they don't want to spend all their moolah on data
they don't need
• Open standard
- Companies can access each other's database for a smooth supply chain, connects both large and small
firms
• Market deconstruction
- Internet changes the way we distribute things (Edmunds and online travel agents), new internet
industries emerged (internet service providers)
• Task automation
- Self-service online lowers costs and makes automated transactions, payment, and fulfillment possible
Which tool allows users to monitor specific brand names being mentioned anywhere on the web? -
Correct Answer Google Alert
Based on the four perspectives proposed in the balance scorecard approach, number of customers
complaints is a measure of... - Correct Answer The internal perspective
SWOT Analysis:
Internal? - Correct Answer Strengths and weaknessessssss
