Summary
Advertising summary 2019-2020 (B-KUL-S0G94A)
This is a summary for the 2019-2020 course 'Advertising 1' (the 4 credit variant of Advertising, 6 credits) by T. Smits (B-KUL-S0G94A). It is based on the lectures, the slides provided during those lectures, and guest lectures that were part of the course. It contains everything from the slides and the most important information provided during the lectures, making it a complete overview of the course.