INTERNATIONAL BUSINESS: Examen met MC-vragen
0. What is strategy?
0.0. Stages
A strategy is defining where you want to go to as
a company by looking at:
• The purpose
• The outside world
• Yourself (as a company)
Stages in strategic analysis:
1.0. Stakeholders
Categories:
! They can have a different
kind of view because their
goals can be in another line.
1
,More and more companies are
trying to get in the right upper
quarter: doing good while doing
business. (vb: microfinances)
➔ Geldt ook voor consumers
(vb: Veja schoenen)
1.1. External factors
Porter 5 forces: the ‘old’ way of looking at the
outer world
vb: airline industry: vroeger (weinig conc of
alternatieven) vs nu (veel conc en
alternatieven,…)
KMPG Innovation Lab methodology: Example: taxi business
2
,Market attractiveness: GE Mc Kinsey
Market attractiveness: STEEPLE analysis
➔ bruikbaar voor: different environments in
international context
➔ Example: hamburger business in an country with
underdeveloped economy (Afrika)
o How many hours do they have electricity?
o Can they afford it?
o …
Example India
Example Nigeria: zie slides (nie zo belangrijk denk ik)
3
, Business cycles: Capability maturity model
Business cycles:
➔ BCG Matrix:
4
0. What is strategy?
0.0. Stages
A strategy is defining where you want to go to as
a company by looking at:
• The purpose
• The outside world
• Yourself (as a company)
Stages in strategic analysis:
1.0. Stakeholders
Categories:
! They can have a different
kind of view because their
goals can be in another line.
1
,More and more companies are
trying to get in the right upper
quarter: doing good while doing
business. (vb: microfinances)
➔ Geldt ook voor consumers
(vb: Veja schoenen)
1.1. External factors
Porter 5 forces: the ‘old’ way of looking at the
outer world
vb: airline industry: vroeger (weinig conc of
alternatieven) vs nu (veel conc en
alternatieven,…)
KMPG Innovation Lab methodology: Example: taxi business
2
,Market attractiveness: GE Mc Kinsey
Market attractiveness: STEEPLE analysis
➔ bruikbaar voor: different environments in
international context
➔ Example: hamburger business in an country with
underdeveloped economy (Afrika)
o How many hours do they have electricity?
o Can they afford it?
o …
Example India
Example Nigeria: zie slides (nie zo belangrijk denk ik)
3
, Business cycles: Capability maturity model
Business cycles:
➔ BCG Matrix:
4
