Samenvatting Internationaal Zakenwezen

INTERNATIONAL BUSINESS: Examen met MC-vragen

0. What is strategy?
0.0. Stages

A strategy is defining where you want to go to as
a company by looking at:

• The purpose
• The outside world
• Yourself (as a company)




Stages in strategic analysis:




1.0. Stakeholders

Categories:

! They can have a different
kind of view because their
goals can be in another line.




1

,More and more companies are
trying to get in the right upper
quarter: doing good while doing
business. (vb: microfinances)
➔ Geldt ook voor consumers
(vb: Veja schoenen)




1.1. External factors

Porter 5 forces: the ‘old’ way of looking at the
outer world

vb: airline industry: vroeger (weinig conc of
alternatieven) vs nu (veel conc en
alternatieven,…)




KMPG Innovation Lab methodology: Example: taxi business




2

,Market attractiveness: GE Mc Kinsey




Market attractiveness: STEEPLE analysis

➔ bruikbaar voor: different environments in
international context
➔ Example: hamburger business in an country with
underdeveloped economy (Afrika)
o How many hours do they have electricity?
o Can they afford it?
o …

Example India




 Example Nigeria: zie slides (nie zo belangrijk denk ik)




3

, Business cycles: Capability maturity model




Business cycles:




➔ BCG Matrix:




4