specific question - answer a question that you can phrase easily and one for which
you will recognize the answer when you find it
explanatory question - answer an open-ended question that can be harder to phrase;
it also is difficult to determine when you find a good answer
A Web search engine - answer is a Web site (or part of a Web site) that finds other
Web pages that match a word or phrase you enter
search expression - answer The word or phrase you enter in a search engine is
called a
A hit - answer a Web page that is indexed in the search engine's database and that
contains text that matches a specific search expression
results pages - answer Web pages that list hyperlinks to the Web pages containing
text that matches your search expression
A Web robot - answer a program that automatically searches the Web to find new
Web sites and update information about old Web sites that are already in the database
dead link - answer A hyperlink to a Web page that no longer exists or has been
moved to another URL is called
A paid placement - answer the right to have a link to your Web site appear on the
search results page when a user enters as specific search term
banner ad - answer If the advertising appears in a box on the page, it is usually
called
meta tag - answer is HTML code that a Web page creator places in the page header
for the specific purpose of informing Web robots about the content of the page
full text indexing engines - answer Search engines that store a Web page's full
contents are called
Page ranking - answer a way of grading Web pages by the number of other Web
pages that link to them
Inbound links - answer are the connections or links from other pages
stemming - answer to search for variants of keywords automatically