COB 300D TEST ELABORATED QUESTIONS AND ANSWERS

COB 300D TEST ELABORATED
QUESTIONS AND ANSWERS



PRODUCT - CORRECT ANSWER- k k k


anything that can be offered to a market for attention, acquisition,
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use, or consumption that might satisfy a want or need
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SERVICE - CORRECT ANSWER- k k k


activity, benefit, or satisfaction offered for sale that is essentially i
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ntangible and does not result in the ownership of anything
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CONSUMER PRODUCT - CORRECT ANSWER- k k k k


product bought by final consumers for personal consumption
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CONVENIENCE PRODUCT - CORRECT ANSWER- k k k k


consumer product that customers usually buy frequently, immedi
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ately, and with minimal comparison and buying effort
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SHOPPING PRODUCT - CORRECT ANSWER- k k k k


consumer product that the customer, in the process of selecting a
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nd purchasing, usually compares on such attributes as suitability,
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quality, price, and style
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SPECIALTY PRODUCT - CORRECT ANSWER- k k k k


consumer product with unique characteristics or brand identificati
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on for which a significant group of buyers is willing to make a spec
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ial purchase effort
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UNSOUGHT PRODUCT - CORRECT ANSWER- k k k k


consumer product that the consumer either does not know about
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or knows about but does not normally considering buying
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, INDUSTRIAL PRODUCT - CORRECT ANSWER- k k k k


product bought by individuals and organizations for further proce
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ssing or for use in conducting a business
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SOCIAL MARKETING - CORRECT ANSWER- k k k k


use of commercial marketing concepts and tools in programs des
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igned to influence individuals' behavior to improve their well-
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being and that of society
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PRODUCT QUALITY - CORRECT ANSWER- k k k k


characteristics of a product or service that bear on its ability to satik k k k k k k k k k k k


sfy stated or implied customer needs
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BRAND - CORRECT ANSWER- k k k


name, term, sign, symbol, or design, or a combination of these, th
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at identifies the products or services of one seller or group of selle
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rs and differentiates them from those competitors
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PRODUCT LINE - CORRECT ANSWER- k k k k


group of products that are closely related because they function i
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n a similar manner, are sold to the same customer groups, are ma
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rketed through the same types of outlets, or fall within given price
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ranges

PRODUCT MIX (PRODUCT PORTFOLIO) - k k k k


CORRECT ANSWER-
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set of all product lines and items that a particular seller offers for s
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ale

SERVICE INTANGIBILITY - CORRECT ANSWER- k k k k


services cannot be seen, tasted, felt, heard, or smelled before the
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y are bought
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SERVICE INSEPARABILITY - CORRECT ANSWER- k k k k


services are produced and consumed at the same time and cann
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ot be separated from their providers
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