Cob 300D Test Elaborated Questions And Answers

COB 300D TEST ELABORATED
QUESTIONS AND ANSWERS



PRODUCT - CORRECT ANSWER- k k k


anything that can be offered to a market for attention, acquisition,
k k k k k k k k k k k


use, or consumption that might satisfy a want or need
k k k k k k k k k




SERVICE - CORRECT ANSWER- k k k


activity, benefit, or satisfaction offered for sale that is essentially i
k k k k k k k k k k


ntangible and does not result in the ownership of anything
k k k k k k k k k




CONSUMER PRODUCT - CORRECT ANSWER- k k k k


product bought by final consumers for personal consumption
k k k k k k k




CONVENIENCE PRODUCT - CORRECT ANSWER- k k k k


consumer product that customers usually buy frequently, immedi
k k k k k k k


ately, and with minimal comparison and buying effort
k k k k k k k




SHOPPING PRODUCT - CORRECT ANSWER- k k k k


consumer product that the customer, in the process of selecting a
k k k k k k k k k k


nd purchasing, usually compares on such attributes as suitability,
k k k k k k k k


quality, price, and style
k k k k




SPECIALTY PRODUCT - CORRECT ANSWER- k k k k


consumer product with unique characteristics or brand identificati
k k k k k k k


on for which a significant group of buyers is willing to make a spec
k k k k k k k k k k k k k


ial purchase effort
k k




UNSOUGHT PRODUCT - CORRECT ANSWER- k k k k


consumer product that the consumer either does not know about
k k k k k k k k k k


or knows about but does not normally considering buying
k k k k k k k k

, INDUSTRIAL PRODUCT - CORRECT ANSWER- k k k k


product bought by individuals and organizations for further proce
k k k k k k k k


ssing or for use in conducting a business
k k k k k k k




SOCIAL MARKETING - CORRECT ANSWER- k k k k


use of commercial marketing concepts and tools in programs des
k k k k k k k k k


igned to influence individuals' behavior to improve their well-
k k k k k k k k


being and that of society
k k k k




PRODUCT QUALITY - CORRECT ANSWER- k k k k


characteristics of a product or service that bear on its ability to satik k k k k k k k k k k k


sfy stated or implied customer needs
k k k k k




BRAND - CORRECT ANSWER- k k k


name, term, sign, symbol, or design, or a combination of these, th
k k k k k k k k k k k


at identifies the products or services of one seller or group of selle
k k k k k k k k k k k k


rs and differentiates them from those competitors
k k k k k k




PRODUCT LINE - CORRECT ANSWER- k k k k


group of products that are closely related because they function i
k k k k k k k k k k


n a similar manner, are sold to the same customer groups, are ma
k k k k k k k k k k k k


rketed through the same types of outlets, or fall within given price
k k k k k k k k k k k k


ranges

PRODUCT MIX (PRODUCT PORTFOLIO) - k k k k


CORRECT ANSWER-
k k


set of all product lines and items that a particular seller offers for s
k k k k k k k k k k k k k


ale

SERVICE INTANGIBILITY - CORRECT ANSWER- k k k k


services cannot be seen, tasted, felt, heard, or smelled before the
k k k k k k k k k k


y are bought
k k




SERVICE INSEPARABILITY - CORRECT ANSWER- k k k k


services are produced and consumed at the same time and cann
k k k k k k k k k k


ot be separated from their providers
k k k k k