SMGT 366: Test #2
What happened at the Oregon football game? - correct answer ✔Ducks fan
ran onto the field and got tackled by a football player.
What is a ticket office? - correct answer ✔May be the customer's first point of
contact with a venue
What does a ticketing office need to have? - correct answer ✔-Properly
designed, highly functioning ticket office
-Knowledgeable personnel
-State-of-the-art systems
What does a ticket office manager do? - correct answer ✔-Oversees ticket
system
-Manages ticket staff
-Establishes ticket office policies + procedures
-Liaison to promoter/athletics
-Accountable for ticket revenues/generates sales reports daily
-Troubleshoots issues
-Prepares event settlements
What is the function of a ticket? - correct answer ✔1) Limited contract
2) Means of communication
3) Means of financial accounting/inventory control
, Other than the date, time and location, what can be communicated to ticket
holders with a ticket? - correct answer ✔-Venue policies (i.e., prohibited
items or camera policies)
-Refund policies
-Safety warnings
-Disclaimers
Online ticket purchases capture emails which allow for additional
communication
What does a ticket disclaimer do? - correct answer ✔In the case of Georgia
Tech's ticket disclaimer, it allows for the venue to state that they can eject you
+ push all liability on the consumer.
What is the ticketing format now? - correct answer ✔As a result of barcodes,
customers can purchase tickets online and either...
-Download and print their tickets at home or
-Receive an e-ticket that can be scanned on their smartphone/or digital card
What are the three segments in the ticketing process? - correct answer ✔-
Prior to on-sale
-On-sale
-Event day
What must be done during the prior to-on-sale segment? - correct answer
✔1) Research/estimate event potential (by looking at previous/competitive
events)
2) Determine event configuration (consider venue capabilities + the rider +
seating formats)
What happened at the Oregon football game? - correct answer ✔Ducks fan
ran onto the field and got tackled by a football player.
What is a ticket office? - correct answer ✔May be the customer's first point of
contact with a venue
What does a ticketing office need to have? - correct answer ✔-Properly
designed, highly functioning ticket office
-Knowledgeable personnel
-State-of-the-art systems
What does a ticket office manager do? - correct answer ✔-Oversees ticket
system
-Manages ticket staff
-Establishes ticket office policies + procedures
-Liaison to promoter/athletics
-Accountable for ticket revenues/generates sales reports daily
-Troubleshoots issues
-Prepares event settlements
What is the function of a ticket? - correct answer ✔1) Limited contract
2) Means of communication
3) Means of financial accounting/inventory control
, Other than the date, time and location, what can be communicated to ticket
holders with a ticket? - correct answer ✔-Venue policies (i.e., prohibited
items or camera policies)
-Refund policies
-Safety warnings
-Disclaimers
Online ticket purchases capture emails which allow for additional
communication
What does a ticket disclaimer do? - correct answer ✔In the case of Georgia
Tech's ticket disclaimer, it allows for the venue to state that they can eject you
+ push all liability on the consumer.
What is the ticketing format now? - correct answer ✔As a result of barcodes,
customers can purchase tickets online and either...
-Download and print their tickets at home or
-Receive an e-ticket that can be scanned on their smartphone/or digital card
What are the three segments in the ticketing process? - correct answer ✔-
Prior to on-sale
-On-sale
-Event day
What must be done during the prior to-on-sale segment? - correct answer
✔1) Research/estimate event potential (by looking at previous/competitive
events)
2) Determine event configuration (consider venue capabilities + the rider +
seating formats)
