CMN 10V FINAL TEST QUESTIONS
WITH CORRECT DETAILED
ANSWERS
Uses and gratifications research - Answer-A branch of research on media effects that
examines why people use media, what they do with media rather than what media do to
them
Mood Management Theory - Answer-We often choose entertainment content to non-
consciously manage our mood.
Transportation - Answer-Cognitive, emotional, imagery involvement in a narrative
Parasocial relationship - Answer-A one sided relationship with a media figure
Do not have to be positive
Care about the characters even though you don't actually know them.
5 Characteristics of Persuasion - Answer-1. Successful Influence
2. Goal - Outcome that we intended.
3. Freedom of will - The person had the opportunity to choose.
4. Requires communication
5. Change in Mental State
Persuasion - Answer-A successful, intentional (goal-directed) effort to influence another
person's mental state through communication in a circumstance in which the target
person has some measure of freedom
Persuasion as influence of behavior responses - Answer-Shapes patterns and reinforce
patterns of behavior
Attitude - Answer-A predisposition to evaluate an object, issue, or person
Attitude vs. Belief - Answer-Attitude: an enduring positive or negative evaluation of an
object or event
Belief: an enduring piece of knowledge about an object or event
Ei. The President
a. Attitude: The President's performance in office has been terrible.
b. Belief: The President supports gun control reform
, Value - Answer-A person's principles or standards of behavior; one's judgement of what
is important in life
The Attitude-Behavior Relationship - Answer-Under what conditions, do what kinds of
attitudes, held by what kinds of people, predict what kinds of behavior?
What conditions affected by the Attitude-Behavior Relationship - Answer-Your attitudes
are less likely related to your behavior when you feel a social pressure to behave a
particular way.
Your judgement of what the situation demands to shape your attitude.
Ei. Going to a movie you don't want to see because your significant other wants to see it
What kinds of attitudes are affected by the Attitude-Behavior Relationship? - Answer-
Attitudes can be based on direct experience or based on what they have heard/seen.
Indirect experience is easier to change.
What kinds of people are affected by the Attitude-Behavior Relationship? - Answer-
Some of us might be more likely to use our attitudes as guideposts for behavior.
Some people look inside to their attitudes to behave to their act. Some people use their
surroundings.
Functions of attitudes - Answer-Functional because they help us to gratify our perceived
needs.
Utilitarian - Answer-Positive attitudes towards things that bring us satisfaction and vice
versa.
Social adjustive - Answer-Help us to fit in with other people
Ego defensive - Answer-Main our self esteem and overall sense of self.
Value expressive - Answer-Attitudes that allow us to express our true selves.
The Extended Parallel Process Model - Answer-A model of persuasion common in
social marketing that suggests that fear can be a motivating factor to behavior change,
especially when people feel they can do the behavior and it will work.
Characteristics That Enhance Persuasion - Answer-1. Credibility
2. Liking
3. Attitudinal
4. Similarity
WITH CORRECT DETAILED
ANSWERS
Uses and gratifications research - Answer-A branch of research on media effects that
examines why people use media, what they do with media rather than what media do to
them
Mood Management Theory - Answer-We often choose entertainment content to non-
consciously manage our mood.
Transportation - Answer-Cognitive, emotional, imagery involvement in a narrative
Parasocial relationship - Answer-A one sided relationship with a media figure
Do not have to be positive
Care about the characters even though you don't actually know them.
5 Characteristics of Persuasion - Answer-1. Successful Influence
2. Goal - Outcome that we intended.
3. Freedom of will - The person had the opportunity to choose.
4. Requires communication
5. Change in Mental State
Persuasion - Answer-A successful, intentional (goal-directed) effort to influence another
person's mental state through communication in a circumstance in which the target
person has some measure of freedom
Persuasion as influence of behavior responses - Answer-Shapes patterns and reinforce
patterns of behavior
Attitude - Answer-A predisposition to evaluate an object, issue, or person
Attitude vs. Belief - Answer-Attitude: an enduring positive or negative evaluation of an
object or event
Belief: an enduring piece of knowledge about an object or event
Ei. The President
a. Attitude: The President's performance in office has been terrible.
b. Belief: The President supports gun control reform
, Value - Answer-A person's principles or standards of behavior; one's judgement of what
is important in life
The Attitude-Behavior Relationship - Answer-Under what conditions, do what kinds of
attitudes, held by what kinds of people, predict what kinds of behavior?
What conditions affected by the Attitude-Behavior Relationship - Answer-Your attitudes
are less likely related to your behavior when you feel a social pressure to behave a
particular way.
Your judgement of what the situation demands to shape your attitude.
Ei. Going to a movie you don't want to see because your significant other wants to see it
What kinds of attitudes are affected by the Attitude-Behavior Relationship? - Answer-
Attitudes can be based on direct experience or based on what they have heard/seen.
Indirect experience is easier to change.
What kinds of people are affected by the Attitude-Behavior Relationship? - Answer-
Some of us might be more likely to use our attitudes as guideposts for behavior.
Some people look inside to their attitudes to behave to their act. Some people use their
surroundings.
Functions of attitudes - Answer-Functional because they help us to gratify our perceived
needs.
Utilitarian - Answer-Positive attitudes towards things that bring us satisfaction and vice
versa.
Social adjustive - Answer-Help us to fit in with other people
Ego defensive - Answer-Main our self esteem and overall sense of self.
Value expressive - Answer-Attitudes that allow us to express our true selves.
The Extended Parallel Process Model - Answer-A model of persuasion common in
social marketing that suggests that fear can be a motivating factor to behavior change,
especially when people feel they can do the behavior and it will work.
Characteristics That Enhance Persuasion - Answer-1. Credibility
2. Liking
3. Attitudinal
4. Similarity
