MCP test 4
What Marketing Cloud Personalization component contains experiences and messages you design to
personalize the interaction a visitor has with your channels?
Audiences
Recipes
Campaigns
Templates - correct answer ✔✔Campaigns
A Business User wants to deliver different experiences to different segments within the same campaign,
which testing option should they select?
Variation Testing
A/B Testing
Time Based Testing
Rule Based Testing - correct answer ✔✔Rule Based Testing
How are anonymous visitors tracked?
Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
The browser assigns a 3rd party cookie
Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie
The customer must assign a unique alphanumeric identifier using a first-party cookie. - correct answer
✔✔Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
Which ETL feed is used to bring campaign tracking data from Marketing Cloud Messaging & Journeys or
Pardot?
Transaction ETL
Product ETL
External Email Campaign Events ETL
Manual Segment ETL - correct answer ✔✔External Email Campaign Events ETL
, What three things does a developer code in a web template?
HTML and CSS for controlling appearance
Defining what can be configured in a campaign
Client side instructions for rendering
Campaign qualification rules
Set the control group percentage - correct answer ✔✔HTML and CSS for controlling appearance
(Correct)
Defining what can be configured in a campaign
(Correct)
Client side instructions for rendering
(Correct)
What would a marketer include in a recipe if they want to ensure they display recommendations from
more than one category?
Booster
Exclusion
Variation
Ingredient - correct answer ✔✔Variation
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
Immediately
Hourly
Every 15 minutes
Daily - correct answer ✔✔Every 15 minutes
What is the maximum number of user attributes you can setup per dataset?
100
250
What Marketing Cloud Personalization component contains experiences and messages you design to
personalize the interaction a visitor has with your channels?
Audiences
Recipes
Campaigns
Templates - correct answer ✔✔Campaigns
A Business User wants to deliver different experiences to different segments within the same campaign,
which testing option should they select?
Variation Testing
A/B Testing
Time Based Testing
Rule Based Testing - correct answer ✔✔Rule Based Testing
How are anonymous visitors tracked?
Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
The browser assigns a 3rd party cookie
Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie
The customer must assign a unique alphanumeric identifier using a first-party cookie. - correct answer
✔✔Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
Which ETL feed is used to bring campaign tracking data from Marketing Cloud Messaging & Journeys or
Pardot?
Transaction ETL
Product ETL
External Email Campaign Events ETL
Manual Segment ETL - correct answer ✔✔External Email Campaign Events ETL
, What three things does a developer code in a web template?
HTML and CSS for controlling appearance
Defining what can be configured in a campaign
Client side instructions for rendering
Campaign qualification rules
Set the control group percentage - correct answer ✔✔HTML and CSS for controlling appearance
(Correct)
Defining what can be configured in a campaign
(Correct)
Client side instructions for rendering
(Correct)
What would a marketer include in a recipe if they want to ensure they display recommendations from
more than one category?
Booster
Exclusion
Variation
Ingredient - correct answer ✔✔Variation
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
Immediately
Hourly
Every 15 minutes
Daily - correct answer ✔✔Every 15 minutes
What is the maximum number of user attributes you can setup per dataset?
100
250
