Chapter 5&6
If you want to determine the size of your Web site's audience, the metric you will use for
the most accurate measurement will be:
reach.
hits.
unique visitors.
page views. - answer unique visitors.
In order to accept payments by credit card, online merchants typically must have a
merchant account established with a bank or financial institution.
True
False - answer True
Studies of the effects of social "connectedness" on Internet purchases indicate that the
more "connected" an individual:
the more that individual shares purchasing decisions with friends.
the less that individual is influenced by friends' purchases.
the less purchasing that individual does.
the more purchasing that individual does. - answer the less that individual is influenced
by friends' purchases.
Smishing attacks exploit SMS messages.
True
False - answer True
Search engine advertising and marketing expenditures in 2013 were approximately:
$19 million.
$1.95 billion.
$19.5 billion.
$195 million. - answer$1.95 billion.
, All of the following are factors in contributing to the increase in cybercrime except:
the ability to remotely access the Internet.
the Internet is an open, vulnerable design.
the ability to anonymously access the Internet.
the Internet's similarity to telephone networks. - answerthe Internet's similarity to
telephone networks.
Conversion rate is a measure of the:
percentage of shoppers who do not return within a year after their initial purchase.
percentage of visitors who become customers.
percentage of existing customers who continue to buy on a regular basis.
percentage of visitors who indicate an interest in a site's products by registering or
visiting a product's pages. - answerpercentage of visitors who indicate an interest in a
site's products by registering or visiting a product's pages.
None of the following payment systems offers immediate monetary value except:
credit cards.
personal checks.
stored value/debit card.
accumulating balance. - answerstored value/debit card.
Symmetric key encryption is also known as:
public key encryption.
secret key encryption.
PGP.
PKI. - answersecret key encryption.
Which of the following online advertising formats attracted the least amount of spending
in 2013?
If you want to determine the size of your Web site's audience, the metric you will use for
the most accurate measurement will be:
reach.
hits.
unique visitors.
page views. - answer unique visitors.
In order to accept payments by credit card, online merchants typically must have a
merchant account established with a bank or financial institution.
True
False - answer True
Studies of the effects of social "connectedness" on Internet purchases indicate that the
more "connected" an individual:
the more that individual shares purchasing decisions with friends.
the less that individual is influenced by friends' purchases.
the less purchasing that individual does.
the more purchasing that individual does. - answer the less that individual is influenced
by friends' purchases.
Smishing attacks exploit SMS messages.
True
False - answer True
Search engine advertising and marketing expenditures in 2013 were approximately:
$19 million.
$1.95 billion.
$19.5 billion.
$195 million. - answer$1.95 billion.
, All of the following are factors in contributing to the increase in cybercrime except:
the ability to remotely access the Internet.
the Internet is an open, vulnerable design.
the ability to anonymously access the Internet.
the Internet's similarity to telephone networks. - answerthe Internet's similarity to
telephone networks.
Conversion rate is a measure of the:
percentage of shoppers who do not return within a year after their initial purchase.
percentage of visitors who become customers.
percentage of existing customers who continue to buy on a regular basis.
percentage of visitors who indicate an interest in a site's products by registering or
visiting a product's pages. - answerpercentage of visitors who indicate an interest in a
site's products by registering or visiting a product's pages.
None of the following payment systems offers immediate monetary value except:
credit cards.
personal checks.
stored value/debit card.
accumulating balance. - answerstored value/debit card.
Symmetric key encryption is also known as:
public key encryption.
secret key encryption.
PGP.
PKI. - answersecret key encryption.
Which of the following online advertising formats attracted the least amount of spending
in 2013?
