GOOGLE ADS CERTIFICATION EXAM NEWEST 2024
ACTUAL EXAM TEST BANK COMPLETE QUESTIONS
AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ALREADY GRADED A+
What type of asset is not accepted for an app campaign? - Answer-Website
You work for a media agency and are looking to optimize your client's responsive
display ads to boost performance. Which of the following actions should you take to
start? - Answer-Review the asset report labels.
You're creating a storyboard to make your first video asset for an app campaign. Which
of the following should you prioritize? - Answer-Showing the product experience as
quickly as possible, with tightly framed shots focusing on app use and benefits
You're creating your first video ad and your aim is to drive consideration for your brand's
offering. How should you hero the product? - Answer-Brand often, especially in the last
five seconds.
You're creating a video ad with the aim of growing consideration for a product. How
should you approach making this video ad? - Answer-Use product demos and how-to's
to put the product in context.
To improve the performance of video campaigns, how should you approach creative
effectiveness? - Answer-Use research-backed creative guidelines and iterate with
experimentation.
Which combination of elements best captures the key principles of Google's ABCDs of
effective creative? - Answer-Attention, Branding, Connection, Direction
App campaigns rely on creative rotation powered by machine learning to choose the
right creative for the right inventory, the right user, and the right moment. Which of these
approaches to assets should you use for app campaigns? - Answer-Use diverse
creatives in content, theme, length, and orientation.
For which of the following scenarios would Google's experimentation tool be helpful? -
Answer-Compare the performance of existing TV creative to that of ABCDs-optimized
creative.
You're working for a direct-to-consumer gourmet coffee retailer and creating your first
video ad with the goal of building awareness for your company. What should you do in
the first five seconds of the video ad? - Answer-Use tightly framed product shots with
audio brand mentions.
, If you want to boost conversion rates and you've already identified important audiences
that have a high rate of conversion in your video campaign, how could you use Google's
experimentation tool to achieve your goal? - Answer-Test multiple creatives against one
important audience segment.
How should you improve a video ad's effectiveness in post-production? - Answer-
Increase the pace and tighten the framing.
You work for a creative agency making video ads for a client that's struggled to
meaningfully connect with potential customers in their ads. Which of the following is an
approach to help people think or feel something? - Answer-Humanize the story.
You manage marketing for a local tourism company and you're creating a Discovery
campaign with the goal of generating leads. Which of the following images should you
upload? - Answer-Images of tourists enjoying their tour in scenic locations
Your aim is to connect with viewers and make your brand stand out to potential
customers. How can you achieve this through a video ad with an awareness objective?
- Answer-Leverage key differentiators such as competitive claims and endorsements.
Which pair of visual language elements has the highest impact on watch time for video
ads on mobile devices? - Answer-Pacing and framing
You're setting up keyword insertion for your Search campaign to promote a new line of
sustainable shirts so that the ad text dynamically adjusts to match queries like "cotton
shirts" and "linen shirts." If the keyword can't be replaced, however, you want the ad to
serve the default phrase "sustainable shirts." How should you set up this keyword
insertion in Google Ads? - Answer-{keyword: sustainable shirts}
You're managing app campaigns for a tax services software company. Which of the
following assets should you use? - Answer-A screen-capture video of someone using
the software to fill out their tax return
To follow best practices, how many headlines, images, and short descriptions should
you prepare for a responsive display ad? - Answer-5
When creating an app campaign, what information can you expect to be pulled
automatically? - Answer-Logo, rating, and title
You launched your first video campaign a month ago and are trying to determine how
many people have watched key moments or skipped your video ad. Which tool could
help you uncover this information? - Answer-Video Creative Analytics
You manage in-house marketing for a travel app company and are looking to develop
assets for their app campaign. Which of the following assets follows guidance for
ACTUAL EXAM TEST BANK COMPLETE QUESTIONS
AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ALREADY GRADED A+
What type of asset is not accepted for an app campaign? - Answer-Website
You work for a media agency and are looking to optimize your client's responsive
display ads to boost performance. Which of the following actions should you take to
start? - Answer-Review the asset report labels.
You're creating a storyboard to make your first video asset for an app campaign. Which
of the following should you prioritize? - Answer-Showing the product experience as
quickly as possible, with tightly framed shots focusing on app use and benefits
You're creating your first video ad and your aim is to drive consideration for your brand's
offering. How should you hero the product? - Answer-Brand often, especially in the last
five seconds.
You're creating a video ad with the aim of growing consideration for a product. How
should you approach making this video ad? - Answer-Use product demos and how-to's
to put the product in context.
To improve the performance of video campaigns, how should you approach creative
effectiveness? - Answer-Use research-backed creative guidelines and iterate with
experimentation.
Which combination of elements best captures the key principles of Google's ABCDs of
effective creative? - Answer-Attention, Branding, Connection, Direction
App campaigns rely on creative rotation powered by machine learning to choose the
right creative for the right inventory, the right user, and the right moment. Which of these
approaches to assets should you use for app campaigns? - Answer-Use diverse
creatives in content, theme, length, and orientation.
For which of the following scenarios would Google's experimentation tool be helpful? -
Answer-Compare the performance of existing TV creative to that of ABCDs-optimized
creative.
You're working for a direct-to-consumer gourmet coffee retailer and creating your first
video ad with the goal of building awareness for your company. What should you do in
the first five seconds of the video ad? - Answer-Use tightly framed product shots with
audio brand mentions.
, If you want to boost conversion rates and you've already identified important audiences
that have a high rate of conversion in your video campaign, how could you use Google's
experimentation tool to achieve your goal? - Answer-Test multiple creatives against one
important audience segment.
How should you improve a video ad's effectiveness in post-production? - Answer-
Increase the pace and tighten the framing.
You work for a creative agency making video ads for a client that's struggled to
meaningfully connect with potential customers in their ads. Which of the following is an
approach to help people think or feel something? - Answer-Humanize the story.
You manage marketing for a local tourism company and you're creating a Discovery
campaign with the goal of generating leads. Which of the following images should you
upload? - Answer-Images of tourists enjoying their tour in scenic locations
Your aim is to connect with viewers and make your brand stand out to potential
customers. How can you achieve this through a video ad with an awareness objective?
- Answer-Leverage key differentiators such as competitive claims and endorsements.
Which pair of visual language elements has the highest impact on watch time for video
ads on mobile devices? - Answer-Pacing and framing
You're setting up keyword insertion for your Search campaign to promote a new line of
sustainable shirts so that the ad text dynamically adjusts to match queries like "cotton
shirts" and "linen shirts." If the keyword can't be replaced, however, you want the ad to
serve the default phrase "sustainable shirts." How should you set up this keyword
insertion in Google Ads? - Answer-{keyword: sustainable shirts}
You're managing app campaigns for a tax services software company. Which of the
following assets should you use? - Answer-A screen-capture video of someone using
the software to fill out their tax return
To follow best practices, how many headlines, images, and short descriptions should
you prepare for a responsive display ad? - Answer-5
When creating an app campaign, what information can you expect to be pulled
automatically? - Answer-Logo, rating, and title
You launched your first video campaign a month ago and are trying to determine how
many people have watched key moments or skipped your video ad. Which tool could
help you uncover this information? - Answer-Video Creative Analytics
You manage in-house marketing for a travel app company and are looking to develop
assets for their app campaign. Which of the following assets follows guidance for
