GOOGLE ADS DISPLAY CERTIFICATE
EXAM TEST BANK 100 QUESTIONS
WITH 100% CORRECT ANSWERS
UPDATED 2024 – 2025
Custom Intent audiences - Answer-If you want to create a tailored audience that isn't
covered in one of our In-Market audience segments, Custom Intent is for you! Define
and reach people that have the intent to purchase, updated in real-time. Simply enter
keywords or URLs that best represent your audience or choose from one of our auto-
created audiences.
Similar Audiences - Answer-Similar Audiences finds users that are similar to an original
remarketing list or other uploaded compatible list. It finds users that are similar in profile
based on their recent browsing and interests around different topics.
Which of the following targeting options will help Hiroko reach users similar to those on
her remarketing lists?
Custom Intent
In-Market
Similar Audiences - Answer-Similar Audiences
When you want to re-engage with users that have already shown interest in your brand,
we recommend selecting ______ ______ as your Display campaign marketing
objective. - Answer-drive action
Remarketing - Answer-Remarketing lets you show ads to the people who demonstrated
their interest in what you offer with their visit to your website or app. It's how you
reconnect with great prospects as they browse the millions of websites and apps
available on the network.
Standard remarketing - Answer-Show ads to your past visitors as they browse network
websites and use network apps. Communicate with people who've previously visited
key pages on your website across screens, giving you a powerful new way to match the
right user with the right message.
Dynamic remarketing - Answer-Work to boost your results with dynamic remarketing,
which takes remarketing to the next level with ads that include products or services that
people viewed on your website. Create dynamically generated display ads with product
data pulled from a pre-uploaded feed. You can achieve great performance showing to
users products they have seen on your website, with low effort in campaign, ads, and
remarketing lists creation.
, Which of the following remarketing options is a better fit for Hiroko if she doesn't have a
data feed?
Standard Remarketing
Dynamic Remarketing - Answer-Standard Remarketing
What are the three marketing objectives that can be met via targeting on Google
Display ads? - Answer-Build awareness
Influence consideration
Drive action
Which targeting option is best for achieving brand awareness?
n-Market
Remarketing
Custom Intent
Affinity - Answer-Affinity
Which targeting option is best for influencing consideration? - Answer-Custom Intent
What two types of remarketing can be used on Google Display ads?
Dynamic remarketing
Standard remarketing
Custom remarketing
Email remarketing - Answer-Dynamic remarketing
Standard remarketing
What's automated bidding? - Answer-Bidding is a key success factor for online
marketing, and the bid strategy you choose directly influences how your campaigns
perform and how visible your ads are in the unique moments that are important to your
business. Google Ads offers several bid strategies that are tailored to your marketing
goals and different types of campaigns. Depending on your focus, you can determine
which strategy is best for you.
Automated Bidding Key Factors - Answer-Performance
Auctions
User Journey Complexities
Performance - Answer-Bids influence how visible your ads are and the amount of
interaction you get in each unique moment. If you don't bid efficiently, you could miss
valuable conversions.
Auctions - Answer-Given the dynamic nature of our auctions, the appropriate bid can
often be a moving target that's challenging to reach at scale when using manual
bidding.
User Journey Complexities - Answer-Many signals influence user behavior. Their intent
and likelihood to complete valuable actions for your business vary based on location,
EXAM TEST BANK 100 QUESTIONS
WITH 100% CORRECT ANSWERS
UPDATED 2024 – 2025
Custom Intent audiences - Answer-If you want to create a tailored audience that isn't
covered in one of our In-Market audience segments, Custom Intent is for you! Define
and reach people that have the intent to purchase, updated in real-time. Simply enter
keywords or URLs that best represent your audience or choose from one of our auto-
created audiences.
Similar Audiences - Answer-Similar Audiences finds users that are similar to an original
remarketing list or other uploaded compatible list. It finds users that are similar in profile
based on their recent browsing and interests around different topics.
Which of the following targeting options will help Hiroko reach users similar to those on
her remarketing lists?
Custom Intent
In-Market
Similar Audiences - Answer-Similar Audiences
When you want to re-engage with users that have already shown interest in your brand,
we recommend selecting ______ ______ as your Display campaign marketing
objective. - Answer-drive action
Remarketing - Answer-Remarketing lets you show ads to the people who demonstrated
their interest in what you offer with their visit to your website or app. It's how you
reconnect with great prospects as they browse the millions of websites and apps
available on the network.
Standard remarketing - Answer-Show ads to your past visitors as they browse network
websites and use network apps. Communicate with people who've previously visited
key pages on your website across screens, giving you a powerful new way to match the
right user with the right message.
Dynamic remarketing - Answer-Work to boost your results with dynamic remarketing,
which takes remarketing to the next level with ads that include products or services that
people viewed on your website. Create dynamically generated display ads with product
data pulled from a pre-uploaded feed. You can achieve great performance showing to
users products they have seen on your website, with low effort in campaign, ads, and
remarketing lists creation.
, Which of the following remarketing options is a better fit for Hiroko if she doesn't have a
data feed?
Standard Remarketing
Dynamic Remarketing - Answer-Standard Remarketing
What are the three marketing objectives that can be met via targeting on Google
Display ads? - Answer-Build awareness
Influence consideration
Drive action
Which targeting option is best for achieving brand awareness?
n-Market
Remarketing
Custom Intent
Affinity - Answer-Affinity
Which targeting option is best for influencing consideration? - Answer-Custom Intent
What two types of remarketing can be used on Google Display ads?
Dynamic remarketing
Standard remarketing
Custom remarketing
Email remarketing - Answer-Dynamic remarketing
Standard remarketing
What's automated bidding? - Answer-Bidding is a key success factor for online
marketing, and the bid strategy you choose directly influences how your campaigns
perform and how visible your ads are in the unique moments that are important to your
business. Google Ads offers several bid strategies that are tailored to your marketing
goals and different types of campaigns. Depending on your focus, you can determine
which strategy is best for you.
Automated Bidding Key Factors - Answer-Performance
Auctions
User Journey Complexities
Performance - Answer-Bids influence how visible your ads are and the amount of
interaction you get in each unique moment. If you don't bid efficiently, you could miss
valuable conversions.
Auctions - Answer-Given the dynamic nature of our auctions, the appropriate bid can
often be a moving target that's challenging to reach at scale when using manual
bidding.
User Journey Complexities - Answer-Many signals influence user behavior. Their intent
and likelihood to complete valuable actions for your business vary based on location,
