GOOGLE ANALYTICS CERTIFICATION
EXAM TEST BANK 90+ QUESTIONS
WITH 100% CORRECT ANSWERS
UPDATED 2023-2024
What Google Analytics AdWords report can show which bid adjustments resulted in
higher conversions?
Campaigns
Keywords
Bid Adjustments
Destination URLs - Answer-Bid Adjustments
If default Google Analytics tracking code is installed on pages with different domains,
Analytics will count these users and sessions separately.
True
False - Answer-True
What does Google Analytics call a URL that passes data parameters for reporting?
A tag
A hit
A dimension
A metric - Answer-A hit
When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage - Answer-Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking - Answer-Every time a user
performs an action with event tracking
What does Google Analytics use to differentiate new and returning users?
,(select all answers that apply)
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier - Answer-A browser cookie
A randomly-assigned unique identifier
What will happen if a user clears the Analytics cookie from their browser?
(select all answers that apply)
-Analytics will inform the user that they need to set a new -Analytics cookie
-Analytics will not be able to associate user behavior data with past data collected by
the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a
tracked page
-Analytics will automatically recognize returning users - Answer--Analytics will not be
able to associate user behavior data with past data collected by the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a
tracked page
By default, Google Analytics can recognize returning users over multiple sessions from
different browsers and devices.
True
False - Answer-False
A session in Google Analytics times out after how many minutes by default?
5
15
30
60 - Answer-30
To send data to Google Analytics from a web-connected device like a point-of-sale
system, what feature must be used?
Data Import
Browser cookies
The Networking protocol
The Measurement Protocol - Answer-The Measurement Protocol
For an event goal defined as playing a video, how many Goal conversions will Google
Analytics record if that video is played three times in the same session, ?
, 1
2
3
4 - Answer-1
Which are Goal types in Google Analytics?
(select all answers that apply)
Destination
Shopping Cart
Pages/Screens per session
Duration - Answer-Destination
Pages/Screens per session
Duration
If data is excluded from a view using a filter, it may be recovered within thirty days.
True
False - Answer-False
Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope - Answer-Hit-level, session-level,
or user-level scope
When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs - Answer-Business objectives > key actions >
KPIs
What are macro-conversions in a measurement plan?
- The metric data used to measure business success
-The main website actions users take that accomplish stated business goals
-The secondary website actions users take that lead to main actions
-A list of keyboard shortcuts for measurement tasks in Google Analytics - Answer-The
main website actions users take that accomplish stated business goals
EXAM TEST BANK 90+ QUESTIONS
WITH 100% CORRECT ANSWERS
UPDATED 2023-2024
What Google Analytics AdWords report can show which bid adjustments resulted in
higher conversions?
Campaigns
Keywords
Bid Adjustments
Destination URLs - Answer-Bid Adjustments
If default Google Analytics tracking code is installed on pages with different domains,
Analytics will count these users and sessions separately.
True
False - Answer-True
What does Google Analytics call a URL that passes data parameters for reporting?
A tag
A hit
A dimension
A metric - Answer-A hit
When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage - Answer-Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking - Answer-Every time a user
performs an action with event tracking
What does Google Analytics use to differentiate new and returning users?
,(select all answers that apply)
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier - Answer-A browser cookie
A randomly-assigned unique identifier
What will happen if a user clears the Analytics cookie from their browser?
(select all answers that apply)
-Analytics will inform the user that they need to set a new -Analytics cookie
-Analytics will not be able to associate user behavior data with past data collected by
the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a
tracked page
-Analytics will automatically recognize returning users - Answer--Analytics will not be
able to associate user behavior data with past data collected by the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a
tracked page
By default, Google Analytics can recognize returning users over multiple sessions from
different browsers and devices.
True
False - Answer-False
A session in Google Analytics times out after how many minutes by default?
5
15
30
60 - Answer-30
To send data to Google Analytics from a web-connected device like a point-of-sale
system, what feature must be used?
Data Import
Browser cookies
The Networking protocol
The Measurement Protocol - Answer-The Measurement Protocol
For an event goal defined as playing a video, how many Goal conversions will Google
Analytics record if that video is played three times in the same session, ?
, 1
2
3
4 - Answer-1
Which are Goal types in Google Analytics?
(select all answers that apply)
Destination
Shopping Cart
Pages/Screens per session
Duration - Answer-Destination
Pages/Screens per session
Duration
If data is excluded from a view using a filter, it may be recovered within thirty days.
True
False - Answer-False
Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope - Answer-Hit-level, session-level,
or user-level scope
When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs - Answer-Business objectives > key actions >
KPIs
What are macro-conversions in a measurement plan?
- The metric data used to measure business success
-The main website actions users take that accomplish stated business goals
-The secondary website actions users take that lead to main actions
-A list of keyboard shortcuts for measurement tasks in Google Analytics - Answer-The
main website actions users take that accomplish stated business goals
