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Samenvatting Proefexamen hoofdstuk 1

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Proefexamen hoofdstuk 1 (zie samenvatting)

Institution
Artesis Hogeschool Antwerpen (Artesis)
Course
Marketing

Content preview

Proefexamen hoofdstuk 1



Vraag 2 (11p)

a) Uit welke 4 fasen bestaat een marktonderzoek? (4p)




b) Geef 2 onderzoeksmethoden voor het uitvoeren van een marktonderzoek.
(3p)




c) Verklaar het verschil tussen een primair en een secundair
marktonderzoek. (2p)




d) Wanneer spreekt men van een kwantitatief marktonderzoek? (2p)




Pagina 1
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Marjolein Visser, Berend Sikkenga Basisboek online marketing
  • 2018-03-19
  • 9789001887148
  • 3

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Institution
Artesis Hogeschool Antwerpen (Artesis)
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handel
Course
Marketing

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Uploaded on
November 24, 2019
Number of pages
1
Written in
2019/2020
Type
SUMMARY

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  • examen
  • marketing
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