Advertising Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+

Advertising Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ What are the advantages of newspaper advertising? - Answer -Upscale audience, Offers advertisers great flexibility, Easier to track success, Newspapers benefit from the editorial environment What are some of the demographics that makes newspaper readers desirable to advertisers? - Answer -Educated, Professional, Married, Homeowner, 35+ In what ways can newspapers offer advertisers flexibility? - Answer - Size, Color, Timeliness, Special Sections, Targeted Editions, Online What is the editorial environment and how do advertisers benefit from it? - Answer -Newspapers have high credibility that gives a positive environment for advertisers What are the disadvantages of newspaper advertising? - Answer - Clutter, Negative Trends What is clutter and why is it a problem for newspaper advertisers? - Answer -A range of Ads in a particular medium. Ads can easily get lost among other ads or editorial contentList four categories of newspaper ads - Answer -Classified, Local, National, Online Classified Ads - Answer -Published in sections set aside for certain classes of goods or services Local Ads - Answer -Generally ads for local businesses, also includes national retailers National Ads - Answer -Generally advertising specific brands or products Online Ads - Answer -Growing but with challenges, Challenge to the newspaper is differentiating their we