ADV 318J Exam 4 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+

ADV 318J Exam 4 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ ad campaign - Answer --a series of at least 3 ads Criteria: -strong idea -reinforces/supports the central theme/concept -each ad can stand on its own merits good ad concept criteria - Answer -Criteria: -meets overall advertising objectives -follows the positioning strategy -stops readers/viewers -rewards readers/viewers headline styles - Answer -types: -states a benefit-indirect; for the involved reader -question/challenge -news-oriented subhead - Answer --consists of a few words or a short sentence -smaller headline that amplifies the print of the main headline or runs through body copy -can enable a good headline to stay short enough to attract attention -can be used to break up long dialogue body copy - Answer --the "reason why" portion of ad copy -textual component of an ad -tells a more complete story of a brand