Marketing Ch 25/26(CPPA)Questions
with correct answers
manufacturers - correct answer ✔✔cost-plus pricing is used primarily by
demand oriented pricing - correct answer ✔✔the consumer's perceived value of an item is the basis for
skimming pricing - correct answer ✔✔permits marketers to cover the research and development cost
incurred in designing the product
one price policy - correct answer ✔✔a retail department store that has price tags on all of it
merchandise is practicing a
growth stage - correct answer ✔✔main goal of marketers is to keep products in the
skimming pricing - correct answer ✔✔the price of a new product is set very high to capitalize on the high
demand during its introductory period
promotional pricing - correct answer ✔✔prices are reduced for a short period of time
discount pricing - correct answer ✔✔the seller offers reductions form the usual price
seasonal pricing - correct answer ✔✔these are offered to buyers who are willing to buy in advance of
the customary buying season
penetration pricing - correct answer ✔✔the initial price for a new product is set very low in order to
encourage as many people as possible to buy it
with correct answers
manufacturers - correct answer ✔✔cost-plus pricing is used primarily by
demand oriented pricing - correct answer ✔✔the consumer's perceived value of an item is the basis for
skimming pricing - correct answer ✔✔permits marketers to cover the research and development cost
incurred in designing the product
one price policy - correct answer ✔✔a retail department store that has price tags on all of it
merchandise is practicing a
growth stage - correct answer ✔✔main goal of marketers is to keep products in the
skimming pricing - correct answer ✔✔the price of a new product is set very high to capitalize on the high
demand during its introductory period
promotional pricing - correct answer ✔✔prices are reduced for a short period of time
discount pricing - correct answer ✔✔the seller offers reductions form the usual price
seasonal pricing - correct answer ✔✔these are offered to buyers who are willing to buy in advance of
the customary buying season
penetration pricing - correct answer ✔✔the initial price for a new product is set very low in order to
encourage as many people as possible to buy it
