Business Communication Mid Term Exam Questions with Latest Update

Business Communication Mid Term
Exam Questions with Latest Update
1. What are the three steps in the writing process? - Answer-- Plan 50%
- Write 25%
- Complete 25%

2. What type(s) of purpose do all business messages have? - Answer--General Purpose
-inform
-persuade
-collaborate
-Specific Purpose
-what is it you hope to accomplish?
-what do you want your audience to know?

3. The general purpose of the message? - Answer--inform
-persuade
-collaborate

4. What do you need to know in order to develop an audience profile? - Answer--Identify
your primary and secondary audiences
-Determine audience size and geographic distribution
-Determine audience composition
-Gauge you audience's level of understanding
-Identify audience expectations and preferences
-Estimate your audience's probable reaction

5. How can we test for thoroughness of the information that we include in a message? -
Answer--journalistic approach
-be sure the information is accurate
-be sure the information is ethical
-be sure the information is pertinent

6. What is/are the main advantage(s) and disadvantages of oral media? - Answer--
provide opportunity for immediate feedback
-allow a certain ease of interaction
-involve rich nonverbal cues (both physical gesture and vocal inflection)
-best when you need to encourage interaction, express emotions, or monitor emotion
responses
-the ability to hear and see each other
-better for asking questions, making comments, and working together to reach a
decision