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TRT3701 Assignment 2 (ANSWERS) Semester 2 2024

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TRT3701 Assignment 2 Full Solutions Semester 2 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... Case study In Activity 3.2 of the study guide you learned how leading hotel brands such as Marriott Hotels and InterContinental Hotel Group (IHG) design hotels that meet the needs of their target market. Activity 3.4 required you to propose an accommodation establishment within your community or any other community/town/city/national park or game reserve of your choice. In this activity (Activity 3.4), you were also required to identify a target market for the accommodation establishment that you proposed. 2.1. The InterContinental Hotel Group (IHG) formulated a four-step process when designing Even Hotels, which is one of its hotel brands. Apply this four-step process in the context of the accommodation establishment that you proposed in Activity 3.4 of the study guide. In your answer, provide the physical address of the potential location for your proposed accommodation establishment. Important. The discussion of each step should be detailed and be based on the on your proposed accommodation establishment. (40) 10 marks will be awarded for the introduction, conclusion, and references (refer to the marking rubric).

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TRT3701
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 2024

, TRT3701

Assignment 2 Semester 2 2024

Hospitality Administration

Crafting an Eco-Friendly Haven: Applying IHG’s Four-Step Process to the Knysna
Lagoon Retreat

Introduction

Designing a hotel that caters to its target market's specific needs is crucial for success
in the hospitality industry. This response applies the InterContinental Hotel Group's
(IHG) four-step process used in designing their Even Hotels to a proposed eco-friendly
boutique hotel, "Green Haven Lodge," located in the picturesque town of Franschhoek,
South Africa. The target market for this establishment includes environmentally-
conscious travelers seeking luxury and sustainability in their accommodations. This
analysis will show how each step of IHG's process can be tailored to meet the unique
demands of this market.

Physical Address of the Proposed Accommodation Establishment

Green Haven Lodge
Address: 123 Main Road, Franschhoek, Western Cape, 7690, South Africa.
Location Justification: Franschhoek is known for its scenic vineyards, rich history, and
luxurious hospitality experiences. It attracts affluent tourists who are often interested in
sustainability. The location offers breathtaking views, easy access to local wineries, and
proximity to Cape Town, making it ideal for the target market of eco-conscious travelers.

Step 1: Understand the Target Market

Target Market Analysis
The target market for Green Haven Lodge consists primarily of affluent,
environmentally-conscious individuals aged 30-55, including solo travelers, couples,
and small groups who value sustainability and luxury. This demographic is likely to
Connected book
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Eli Sampson Hospitality Management
Publisher: 2018 ISBN: 9781839472817 Edition: Unknown

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