Inbound Marketing Exam Latest Update
Questions with Correct Answers Graded
A Download!!
10x Pillar Page - Answer --Provide a comprehensive overview of a specific topic
-Mostly made up of your owned media
-Format of this page is similar to that of an ungated ebook or guide (human nature want to take
something with you if you if value in it)
13 Layout tips - Answer -1. Core topic referenced in page title
2. Core topic referenced in URL
3. Core topic referenced in H1 tag
4. Conversion focused landing page elements
5. Anchor-linked table of content
6. Website navigation
7. Definition of core topic
8. Use relevant image with core topic referenced in alt text
9. H2 tags for headers
10. Links to relevant internal resources
11. Links to relevant external resources
12. Reference core topics throughout the page
13. Back to the top button
Analyze - Answer -After the conversion take a step back and get a health check on your conversion
path to see if your goals were met.
Analyzing your data - Answer -Determine if your hypothesis was correct and either make a new
one or start a new test as conversion optimization is a continuous process
Anxiety - Answer --Concern of who will have their information once the interact, minimize
elements that make your visitor anxious
-Consider what might be preventing people from taking action
,Awareness - Answer -An element to attract visitors to your offers
Benefits of social listening - Answer --Gives you the oppurtunity to measure the performance of
your social media, web, concersation and content strategy
-Helps manage reputation
-helps identify biggest fans and influencers
-Can help discover new product idas or enhancements
-Watch the competition
-Lead to new business oppurtunities
-Help find leads
-Help set strategic benchmarks fo your future
Blogging best practices - Answer --Pick a topic and a title
-Format the post
-Promote offers on your blog to increase lead generation
-Optimize the post
Bold - Answer -Use over important information, bring attention to it
Chart your course - Answer -Design the experience between them coming to your site and
reaching the end goal
Clarity - Answer -Making the transaction clear
Consider the following areas when building your conversion path - Answer --Value proposition
-Relevance
-Urgency
-Clarity
-Anxiety
-Distraction
-Optimization strategy
Contact mangement - Answer --A strategy that focuses on using a software program to easily store
and source a contact's information
-Make sure you have a clean database to store customer info
Content - Answer -Acts as your voice, enables you to speak one to one with the tens, hundreds,
and potentially thousands who are looking for answers and insights on a regular basis.
, Creating a conversion path for people to access your 10x content pillar page on your website -
Answer --Let people know your content is available
-Consider top navigation, dedicated section with CTA near top of the homepage
Creating blog posts for needed subtopic content - Answer -Going to need a way to bring a subtopic
to life
Creating content - Answer --First offer value- differing content that educates your leads on your
products/services
-Outline the content and identify areas to repurpose content
Deconstructing the downloadable offer into a 10x content pillar page - Answer -Take content
offered in guide and format it in a way to fit on the pillar page
Define a CTA - Answer --Insert after the first few paragraphs
-Passive CTA in hyperlinked texts (avoid looking pushy)
-Include at end of each post- should be relevant to the content that a visitor has just read of a pop up
offer/blog post
Define leads - Answer -After a person takes a specific first action
Defining your objective - Answer -1. Define your goal to squeeze the most conversion out of your
traffic
2. Step into the shoes of your buyer person to see what influences their decisions to convert
3.Narrow down the page element you want to experience on first so you can see what element affected
your outcome
Designing your tests - Answer -Make the adjustment you defined in your hypothesis
-only test one element at a time
-establish a schedule to benchmark your progress
-run tests for at least 4 weeks
Distraction - Answer -Make the conversion points stand our from the rest
Efficient - Answer --Odds of becoming inbound leads are 21x greater when they're contacted
within 5 minutes versus 30 minutes
-Speed is possible through automated tasks
Elements of formatting your blog post - Answer --Introduction
-The body
-White space
Questions with Correct Answers Graded
A Download!!
10x Pillar Page - Answer --Provide a comprehensive overview of a specific topic
-Mostly made up of your owned media
-Format of this page is similar to that of an ungated ebook or guide (human nature want to take
something with you if you if value in it)
13 Layout tips - Answer -1. Core topic referenced in page title
2. Core topic referenced in URL
3. Core topic referenced in H1 tag
4. Conversion focused landing page elements
5. Anchor-linked table of content
6. Website navigation
7. Definition of core topic
8. Use relevant image with core topic referenced in alt text
9. H2 tags for headers
10. Links to relevant internal resources
11. Links to relevant external resources
12. Reference core topics throughout the page
13. Back to the top button
Analyze - Answer -After the conversion take a step back and get a health check on your conversion
path to see if your goals were met.
Analyzing your data - Answer -Determine if your hypothesis was correct and either make a new
one or start a new test as conversion optimization is a continuous process
Anxiety - Answer --Concern of who will have their information once the interact, minimize
elements that make your visitor anxious
-Consider what might be preventing people from taking action
,Awareness - Answer -An element to attract visitors to your offers
Benefits of social listening - Answer --Gives you the oppurtunity to measure the performance of
your social media, web, concersation and content strategy
-Helps manage reputation
-helps identify biggest fans and influencers
-Can help discover new product idas or enhancements
-Watch the competition
-Lead to new business oppurtunities
-Help find leads
-Help set strategic benchmarks fo your future
Blogging best practices - Answer --Pick a topic and a title
-Format the post
-Promote offers on your blog to increase lead generation
-Optimize the post
Bold - Answer -Use over important information, bring attention to it
Chart your course - Answer -Design the experience between them coming to your site and
reaching the end goal
Clarity - Answer -Making the transaction clear
Consider the following areas when building your conversion path - Answer --Value proposition
-Relevance
-Urgency
-Clarity
-Anxiety
-Distraction
-Optimization strategy
Contact mangement - Answer --A strategy that focuses on using a software program to easily store
and source a contact's information
-Make sure you have a clean database to store customer info
Content - Answer -Acts as your voice, enables you to speak one to one with the tens, hundreds,
and potentially thousands who are looking for answers and insights on a regular basis.
, Creating a conversion path for people to access your 10x content pillar page on your website -
Answer --Let people know your content is available
-Consider top navigation, dedicated section with CTA near top of the homepage
Creating blog posts for needed subtopic content - Answer -Going to need a way to bring a subtopic
to life
Creating content - Answer --First offer value- differing content that educates your leads on your
products/services
-Outline the content and identify areas to repurpose content
Deconstructing the downloadable offer into a 10x content pillar page - Answer -Take content
offered in guide and format it in a way to fit on the pillar page
Define a CTA - Answer --Insert after the first few paragraphs
-Passive CTA in hyperlinked texts (avoid looking pushy)
-Include at end of each post- should be relevant to the content that a visitor has just read of a pop up
offer/blog post
Define leads - Answer -After a person takes a specific first action
Defining your objective - Answer -1. Define your goal to squeeze the most conversion out of your
traffic
2. Step into the shoes of your buyer person to see what influences their decisions to convert
3.Narrow down the page element you want to experience on first so you can see what element affected
your outcome
Designing your tests - Answer -Make the adjustment you defined in your hypothesis
-only test one element at a time
-establish a schedule to benchmark your progress
-run tests for at least 4 weeks
Distraction - Answer -Make the conversion points stand our from the rest
Efficient - Answer --Odds of becoming inbound leads are 21x greater when they're contacted
within 5 minutes versus 30 minutes
-Speed is possible through automated tasks
Elements of formatting your blog post - Answer --Introduction
-The body
-White space
