BA109 Quiz 9 UPDATED Exam Questions
and CORRECT Answers
A company that pays a search engine for the right to submit either selected pages or the entire
content of the Web site is referred to as: - Correct Answer- paid or sponsored listings.
Establishing a policy of responding to all customer e-mails within 24 hours and sending
customers order and shipping confirmations and "thank you for your order" e-mails are not
very important to enhancing online customer service. - Correct Answer- False
A wiki is a low-cost application that appears like a small television screen on a Web site, a
blog, or a computer desktop and performs a specific function. - Correct Answer- False
On the Web, service is not as important as it is in a traditional retail environment. - Correct
Answer- False
Responsible online merchants should keep shipping and handling charges reasonable, but do
not need to show them early on in the check-out process. - Correct Answer- False
Although e-tailers avoid the major problems that managing inventory presents, they lose
control over delivery times and service quality. - Correct Answer- True
The typical Internet user now spends more time on the Internet than watching television. -
Correct Answer- True
E-commerce is replacing traditional retailing. - Correct Answer- False
Click-through rate measures the proportion of people who see an online ad and actually click
on it to reach the company's Web site. - Correct Answer- True
It is better to avoid delays in going online by simply getting your site up and running, and
then fixing it, tweaking it, and updating it to meet changing customer demands, rather than
taking so much time trying to create the perfect online store at first attempt - try it, learn from
it, and then fix it. - Correct Answer- True
, A marketing niche can be defined by customer profile, product, product usage, and many
other ways. - Correct Answer- True
Web-based companies should not be concerned with supply-chain management, warehouses,
or typical customer service policies. - Correct Answer- False
All of the following are effective ways to encourage customers to return to a site except: -
Correct Answer- advertise with "pop-ups."
Tools that measure a Web site's ability to attract customers, generate sales, and keep
customers coming back are: - Correct Answer- Web analytics.
It is important that customers trust the Web sites they visit. and one study reports that 94
percent of consumers believe that online privacy is important. - Correct Answer- True
To minimize the likelihood of invasion by hackers, e-commerce companies rely on several
tools, including: - Correct Answer- All of these
Flash always makes a Web site better. - Correct Answer- False
The purchase funnel identifies ways to improve the online shopping experience. The process
begins with ________ and ends with ________ . - Correct Answer- promoting an online
presence; a streamlined checkout process
The ________ is the percentage of visitors to the site who actually make a purchase and the
average is about ________ percent - Correct Answer- conversion rate; 3.2
The Web typically lacks the ability to lower the cost of doing business. - Correct Answer-
False
Before your Web site can become the foundation of a successful e-business, you must create
it with your target audience in mind. - Correct Answer- True
The most common reason online customers abandon their shopping carts is that the shipping
charges are too high. - Correct Answer- True
and CORRECT Answers
A company that pays a search engine for the right to submit either selected pages or the entire
content of the Web site is referred to as: - Correct Answer- paid or sponsored listings.
Establishing a policy of responding to all customer e-mails within 24 hours and sending
customers order and shipping confirmations and "thank you for your order" e-mails are not
very important to enhancing online customer service. - Correct Answer- False
A wiki is a low-cost application that appears like a small television screen on a Web site, a
blog, or a computer desktop and performs a specific function. - Correct Answer- False
On the Web, service is not as important as it is in a traditional retail environment. - Correct
Answer- False
Responsible online merchants should keep shipping and handling charges reasonable, but do
not need to show them early on in the check-out process. - Correct Answer- False
Although e-tailers avoid the major problems that managing inventory presents, they lose
control over delivery times and service quality. - Correct Answer- True
The typical Internet user now spends more time on the Internet than watching television. -
Correct Answer- True
E-commerce is replacing traditional retailing. - Correct Answer- False
Click-through rate measures the proportion of people who see an online ad and actually click
on it to reach the company's Web site. - Correct Answer- True
It is better to avoid delays in going online by simply getting your site up and running, and
then fixing it, tweaking it, and updating it to meet changing customer demands, rather than
taking so much time trying to create the perfect online store at first attempt - try it, learn from
it, and then fix it. - Correct Answer- True
, A marketing niche can be defined by customer profile, product, product usage, and many
other ways. - Correct Answer- True
Web-based companies should not be concerned with supply-chain management, warehouses,
or typical customer service policies. - Correct Answer- False
All of the following are effective ways to encourage customers to return to a site except: -
Correct Answer- advertise with "pop-ups."
Tools that measure a Web site's ability to attract customers, generate sales, and keep
customers coming back are: - Correct Answer- Web analytics.
It is important that customers trust the Web sites they visit. and one study reports that 94
percent of consumers believe that online privacy is important. - Correct Answer- True
To minimize the likelihood of invasion by hackers, e-commerce companies rely on several
tools, including: - Correct Answer- All of these
Flash always makes a Web site better. - Correct Answer- False
The purchase funnel identifies ways to improve the online shopping experience. The process
begins with ________ and ends with ________ . - Correct Answer- promoting an online
presence; a streamlined checkout process
The ________ is the percentage of visitors to the site who actually make a purchase and the
average is about ________ percent - Correct Answer- conversion rate; 3.2
The Web typically lacks the ability to lower the cost of doing business. - Correct Answer-
False
Before your Web site can become the foundation of a successful e-business, you must create
it with your target audience in mind. - Correct Answer- True
The most common reason online customers abandon their shopping carts is that the shipping
charges are too high. - Correct Answer- True
