BCOM Chp. 12 with correct questions
and answers 2024
What are the advantages to online surveys? - Correct Answers- readily available
- they can reach a large number of respondents quickly
- can be downloaded automatically into a spreadsheet
What are the disadvantages of online surveys? - Correct Answersnot always convenient
and possible
What is important to remember when writing a reliable and valid survey? - Correct
Answers- simple to answer
- non-leading
- exhaustive and ambiguous
- limited to a single idea
What type of chart is more versatile than others? - Correct Answersbar chart
What are the benefits of using a chart/graph in demonstrating points or relationship
data? - Correct Answersthey can effectively convey complex, numerical information in a
simple appealing way
Understand the different parts to a chart/graph - Correct AnswersTitle Descriptiveness:
explains primary point of the graph, must be short so the reader can process quickly
Focal Point: should support one main idea, can be visually generated in many different
ways (italics/bold)
Information Sufficiency: should contain enough information for the reader to quickly and
reasonably understand the ideas displayed
Takeaway Message: the essence of your chart- how the title, focal point, information
and other formatting combine to convey a lasting message
What business research sources are most reliable? - Correct Answersprimary research
Why should you include all of your research data even if it does not fit your expected
conclusion? - Correct Answersprovide all the relevant facts, even if they do not fit into a
convenient conclusion (FAIR)
What audience(s) is primary for most business reports? - Correct Answersdecision
makers
What steps should you take to make sure your report meets your audience's needs? -
Correct Answersconsider updating decision makers and involving them in the process
and answers 2024
What are the advantages to online surveys? - Correct Answers- readily available
- they can reach a large number of respondents quickly
- can be downloaded automatically into a spreadsheet
What are the disadvantages of online surveys? - Correct Answersnot always convenient
and possible
What is important to remember when writing a reliable and valid survey? - Correct
Answers- simple to answer
- non-leading
- exhaustive and ambiguous
- limited to a single idea
What type of chart is more versatile than others? - Correct Answersbar chart
What are the benefits of using a chart/graph in demonstrating points or relationship
data? - Correct Answersthey can effectively convey complex, numerical information in a
simple appealing way
Understand the different parts to a chart/graph - Correct AnswersTitle Descriptiveness:
explains primary point of the graph, must be short so the reader can process quickly
Focal Point: should support one main idea, can be visually generated in many different
ways (italics/bold)
Information Sufficiency: should contain enough information for the reader to quickly and
reasonably understand the ideas displayed
Takeaway Message: the essence of your chart- how the title, focal point, information
and other formatting combine to convey a lasting message
What business research sources are most reliable? - Correct Answersprimary research
Why should you include all of your research data even if it does not fit your expected
conclusion? - Correct Answersprovide all the relevant facts, even if they do not fit into a
convenient conclusion (FAIR)
What audience(s) is primary for most business reports? - Correct Answersdecision
makers
What steps should you take to make sure your report meets your audience's needs? -
Correct Answersconsider updating decision makers and involving them in the process
