COMM 1000 exam 3 (final)
____ hours of media consumption a day - correct answer ✔✔8-9
____ billion bytes of data per day, per person - correct answer ✔✔34
timeline of media - correct answer ✔✔gutenberg printing press --> paperback era during WWII --> radio
is invented --> "The Jazz Singer" singing in a talkie film --> TV in 1939 --> Facebook in 2004
The internet of things - correct answer ✔✔the internet controls the lights in your home, the temp in
your fridge, etc.
hypodermic needle model - correct answer ✔✔old-school idea that you're brainwashed by media & it
makes you do terrible things
"Triumph of the Will" - correct answer ✔✔Nazi propaganda film; made the Nazis look organized
powerful, scary
"seduction of the innocent" book - correct answer ✔✔thinks that horror comic books are poisoning the
youth through propaganda
limited effects theory - correct answer ✔✔Joseph Klapper; the effects of media on people are
small/negligible
uses & gratification approach - correct answer ✔✔what media do you use and why?
(children use it for education, habit, escape, etc.)
displacement hypothesis - correct answer ✔✔the more time you spend with media, the less time you
will spend doing other important things
, "The Burning Bed" - correct answer ✔✔woman sets fire to her husband, man mimics this in real life
"copycat phenomenon" - correct answer ✔✔people imitate what they see in media (kids imitating WWE
stars)
social learning theory - correct answer ✔✔- you watch how others behave and imitate them
- attractive models (role models)
- Ex: Batman
excitation transfer theory - correct answer ✔✔media may not tell us what to think, but it tells us what to
THINK ABOUT
cultivation theory - correct answer ✔✔heavy watchers think that what they see on TV (sex, drugs,
parties, crime) is happening in real life
mainstreaming - correct answer ✔✔TV makes everyone think the same way
resonance - correct answer ✔✔some things will resonate with us if we associate them closely in our real
lives (your parents own an ice cream shop and you see that on TV)
audience activity - correct answer ✔✔- active (rifle through media and look for specific things)
- passive (sit through media)
recipe of entertainment education - correct answer ✔✔- engage audience
- relatable characters
- change specific knowledge/attitudes
issues with entertainment education - correct answer ✔✔- more effective internationally
- little evidence of long-term effectiveness
____ hours of media consumption a day - correct answer ✔✔8-9
____ billion bytes of data per day, per person - correct answer ✔✔34
timeline of media - correct answer ✔✔gutenberg printing press --> paperback era during WWII --> radio
is invented --> "The Jazz Singer" singing in a talkie film --> TV in 1939 --> Facebook in 2004
The internet of things - correct answer ✔✔the internet controls the lights in your home, the temp in
your fridge, etc.
hypodermic needle model - correct answer ✔✔old-school idea that you're brainwashed by media & it
makes you do terrible things
"Triumph of the Will" - correct answer ✔✔Nazi propaganda film; made the Nazis look organized
powerful, scary
"seduction of the innocent" book - correct answer ✔✔thinks that horror comic books are poisoning the
youth through propaganda
limited effects theory - correct answer ✔✔Joseph Klapper; the effects of media on people are
small/negligible
uses & gratification approach - correct answer ✔✔what media do you use and why?
(children use it for education, habit, escape, etc.)
displacement hypothesis - correct answer ✔✔the more time you spend with media, the less time you
will spend doing other important things
, "The Burning Bed" - correct answer ✔✔woman sets fire to her husband, man mimics this in real life
"copycat phenomenon" - correct answer ✔✔people imitate what they see in media (kids imitating WWE
stars)
social learning theory - correct answer ✔✔- you watch how others behave and imitate them
- attractive models (role models)
- Ex: Batman
excitation transfer theory - correct answer ✔✔media may not tell us what to think, but it tells us what to
THINK ABOUT
cultivation theory - correct answer ✔✔heavy watchers think that what they see on TV (sex, drugs,
parties, crime) is happening in real life
mainstreaming - correct answer ✔✔TV makes everyone think the same way
resonance - correct answer ✔✔some things will resonate with us if we associate them closely in our real
lives (your parents own an ice cream shop and you see that on TV)
audience activity - correct answer ✔✔- active (rifle through media and look for specific things)
- passive (sit through media)
recipe of entertainment education - correct answer ✔✔- engage audience
- relatable characters
- change specific knowledge/attitudes
issues with entertainment education - correct answer ✔✔- more effective internationally
- little evidence of long-term effectiveness
