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MNM2605 Consumer Behaviour Assignment 1 Quiz with Answers highlighted ALL CORRECT

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MNM2605 Consumer Behaviour Assignment 1 Quiz with Answers highlighted. These quiz questions are randomized with 15 questions in total.

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MNM2605 – Assignment 1
15 Randomized Questions applicable to assessment 1.



1. Lindokuhle aspires to become an actress and frequently imagines herself as a
renowned international star. This is an example of a/an ... arousal.

A. environmental

B. physiological

C. cognitive

D. emotional



2. Lebo is always watching the Parliamentary Channel on TV. She is motivated by the
debates in Parliament and how the politicians make important decisions about the future
of South Africa. She wants to become a politician and be in Parliament in future. This is an
example of a/an ... reference group.

a. dissociative

b. secondary

c. aspirational

d. motivational



3. Which of the following is the reason why people join aspiration reference groups?

a. To grow their business

b. For rewards

c. To enhance her self- concept

d. To obtain valuable information




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