- A learned system of thought and behavior that belongs to and typifies a relatively
large group of people
- Cultures vary in their values
- A culture’s values are the same are the standards it uses to judge how good,
desirable, or beautiful something is
- Cultures vary in their norms
- Norms are rules or expectations that guide people’s behavior in a culture
- Culture is learned through communication with others
- Your personal worldview is the framework through which you interpret the
world and the people in it
- Culture is expressed through communication
- Intercultural communication matters
- Communication between people from different cultures who have different
worldviews
- Necessary in our diverse, mobile society
- Mediated interactions and diverse organizations provide regular exposure to
people from other cultures
- High context cultures use contextual cues to both interpret meaning and send subtle
messages
- Low context cultures use direct language and rely less on situational factors
- Individualistic cultures value individuality, communicate autonomy and privacy,
and downplay emotions