NRF Certification UPDATED Exam
Questions and CORRECT Answers
Brick- and-mortar - CORRECT ANSWER- The presence of a physical storefront and face-to-
face customer experience.
Closeout stores - CORRECT ANSWER- Off-price stores that offer an assortment of brand-
name merchandise at a significant discount off the the manufacturer's price
Commercial cue - CORRECT ANSWER- Advertising message that impacts purchase
decisions
convenience stores - CORRECT ANSWER- These stores aim at providing their customers a
convenient shopping experience. These general merchandise stores are easily accessible,
small in size, with quick shopping and easy checkout.
corporate chain - CORRECT ANSWER- A company that operates multiple stores under
common ownership, and usually has centralized decision-making.
Demographics - CORRECT ANSWER- Quantifiable information about customer such as
household size, income, education, occupation, and place of residence.
Department stores - CORRECT ANSWER- These stores offer good service and a broad
variety and assortment of products of mid-to-high quality.
Direct selling - CORRECT ANSWER- Salespeople contact customers directly in a
convenient location, often at a customer's home; demonstrate product benefits; take orders;
and deliver the products or perform the services.
Discount stores - CORRECT ANSWER- These retailers offer a broad variety of merchandise,
limited service, and low prices.
Distribution channel - CORRECT ANSWER- The chain of businesses through which a good
or service passes until it reaches the end customer.
, Diverse shopper - CORRECT ANSWER- This buyer is hard to predict or to understand. He
shops in many different places and is not obviously influenced by any one retail element.
E-commerce - CORRECT ANSWER- Buying and selling through the internet via an
electronic device
Follower - CORRECT ANSWER- This customer usually waits to see what the latest trends
will be, and is reluctant to try new products until friends have done so and reported them
Franchise - CORRECT ANSWER- The license granted to another party to market a
company's good and services in a particular territory.
Gross domestic product - CORRECT ANSWER- The monetary value of all the finished
goods and services produced within a country annually.
Impulse buyer - CORRECT ANSWER- The person who makes quick purchase decisions.
Independent establishment - CORRECT ANSWER- Typically single store or a small,
regional chain.
Innovative customer - CORRECT ANSWER- The buyer who wants to be the first to
purchase and own the latest merchandise.
Manufacture - CORRECT ANSWER- Produces the product
Multichannel - CORRECT ANSWER- Retail operations with customer transactions possible
through multiple connected channels
Off-price retailers - CORRECT ANSWER- Offer brand-name merchandise at a discount. The
merchandise typically consists of excess inventory, closeouts, and irregulars. See also
closeout stores and outlet stores
Questions and CORRECT Answers
Brick- and-mortar - CORRECT ANSWER- The presence of a physical storefront and face-to-
face customer experience.
Closeout stores - CORRECT ANSWER- Off-price stores that offer an assortment of brand-
name merchandise at a significant discount off the the manufacturer's price
Commercial cue - CORRECT ANSWER- Advertising message that impacts purchase
decisions
convenience stores - CORRECT ANSWER- These stores aim at providing their customers a
convenient shopping experience. These general merchandise stores are easily accessible,
small in size, with quick shopping and easy checkout.
corporate chain - CORRECT ANSWER- A company that operates multiple stores under
common ownership, and usually has centralized decision-making.
Demographics - CORRECT ANSWER- Quantifiable information about customer such as
household size, income, education, occupation, and place of residence.
Department stores - CORRECT ANSWER- These stores offer good service and a broad
variety and assortment of products of mid-to-high quality.
Direct selling - CORRECT ANSWER- Salespeople contact customers directly in a
convenient location, often at a customer's home; demonstrate product benefits; take orders;
and deliver the products or perform the services.
Discount stores - CORRECT ANSWER- These retailers offer a broad variety of merchandise,
limited service, and low prices.
Distribution channel - CORRECT ANSWER- The chain of businesses through which a good
or service passes until it reaches the end customer.
, Diverse shopper - CORRECT ANSWER- This buyer is hard to predict or to understand. He
shops in many different places and is not obviously influenced by any one retail element.
E-commerce - CORRECT ANSWER- Buying and selling through the internet via an
electronic device
Follower - CORRECT ANSWER- This customer usually waits to see what the latest trends
will be, and is reluctant to try new products until friends have done so and reported them
Franchise - CORRECT ANSWER- The license granted to another party to market a
company's good and services in a particular territory.
Gross domestic product - CORRECT ANSWER- The monetary value of all the finished
goods and services produced within a country annually.
Impulse buyer - CORRECT ANSWER- The person who makes quick purchase decisions.
Independent establishment - CORRECT ANSWER- Typically single store or a small,
regional chain.
Innovative customer - CORRECT ANSWER- The buyer who wants to be the first to
purchase and own the latest merchandise.
Manufacture - CORRECT ANSWER- Produces the product
Multichannel - CORRECT ANSWER- Retail operations with customer transactions possible
through multiple connected channels
Off-price retailers - CORRECT ANSWER- Offer brand-name merchandise at a discount. The
merchandise typically consists of excess inventory, closeouts, and irregulars. See also
closeout stores and outlet stores
